SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according
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Wright 1 Randi Wright Professor Fitzpatrick ENGL 1023 November 30‚ 2012 Is family dynamics what determines whether we end up addicted to substances? “Drinking with Daddy” was used for my guide on research to Family Dynamics and Addiction. “Drinking with Daddy” gives out the brief‚ yet verified reason why many people are under the impression that addiction is hereditary and passed down the line. Susan starts her story off by stating “My grandmother Cheever taught me how to embroider‚ how to
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Definition of word communication: The word communication comes from the Latin word “Communis” which means common. By this meaning‚ it is an effort to establish commonness with someone. The various definitions of word communication are given below:- 1. General definition of Communication: Communication is a process of transferring information‚ ideas‚ goals‚ thoughts or messages from or one individual to another. 2. In Dental Dictionary: It is define as‚ “the technique of conveying
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What is Online gaming • Online gaming can refer to any type of game that someone can play through the Internet or over a computer network. Most of the time‚ it refers to video games played over the Internet‚ where multiple players are in different locations across the world. Online gaming also can refer to the idea of gambling over the Internet‚ through an online casino or an online poker room. In terms of video games‚ online gaming is growing in popularity for a variety of reasons. Gamers can
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Ekaterina Firsina FEM 3-3 Texan chicken The focus of this case is choosing the right strategy and a plan of action which will turn the company round. Texan chicken is a chain of restaurants in the fast-food industry. The company used a franchising system for the expansion. The reason for the success was the quality of the product. When Texan Chicken went public the share price rose by 120% within a week. Unfortunately the company’s share price has fallen recently by over 80%. The demand for
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Engagement Analysis – Lopez Vending Company 1. In response to the annual employee survey conducted by Lopez Vending‚ the Cleveland‚ Atlanta and San Diego offices implemented suggestions from their senior managers and initiated pilot program to offer flexible work schedules. (2) The Cleveland‚ Atlanta and San Diego offices implemented suggestions from their senior managers and initiated pilot program to offer flexible work schedules because of the fact that in these regions majority that is
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SWOT ANALYSIS OF CADBURYS Introduction Cadbury India is a food product company with interests in Chocolate Confectionery‚ Milk Food Drinks‚ Snacks‚ and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%. Some of the key brands of Cadbury are Cadbury Dairy Milk‚ 5 Star‚ Perk‚ Eclairs‚ Celebrations‚ Temptations‚ and Gems. In Milk Food drinks segment‚ Cadbury’s main product - Bournvita is the leading Malted food drink in the country. SWOT
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The Dot-Com Crash 1. What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? Broadly‚ the institutions and intermediaries’ primary role involves channeling investors’ savings and funds to new companies that require capital to finance and grow their businesses. Because there is an information gap between investors and companies‚ investors rely on intermediaries to act as the experts on these investments in which
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I. Computer Dynamics Computer Dynamics is a microcomputer software development company that has a 300-computer network. The company is located in three adjacent five-story buildings in an office park‚ with about 100 computers in each building. The current network is a poorly designed mix of Ethernet and token ring (Ethernet in two buildings and token ring in the other). The networks in all three buildings are heavily overloaded‚ and the company anticipates significant growth in network traffic.
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Dynamics of Ethics In every professional field there is ethical decision making. Ethics in business is essentially the study of what constitutes the right and wrong or the good and bad behavior in the workplace environment. A business is an organization of people that work together to achieve a common purpose. The moral challenges that these men and women face each day along with a whole range of problems that could occur‚ are why ethics plays such an important role in business. In today’s society
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