Defensive marketing strategies. Kalyanaram‚ G.‚ W. T. Robinson‚ G. L. Urban. 1995. Order of market entry: Established empirical generalizations‚ emerging empirical generalizations‚ and future research Kamien‚ M. I.‚ N. L. Schwartz. 1991. Dynamic optimization: The calculus of variations and optimal control in Economics and Keenan‚ F. 2002. How Seagate got its groove back. Business Week‚ June 24‚ 124. Kerin‚ R. A.‚ P. R. Varadarajan‚ R. A. Peterson. 1992. First-mover advantage: A synthesis‚ conceptual
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Burnside Marketing Research conducted a study for Baker Foods on some designs for a new dry cereal. Three attributes were found to be most influential in determining which cereal had the best taste: ratio of wheat to corn in the cereal flake‚ type of sweetener (sugar‚ honey‚ or artificial)‚ and the presence or absence of flavor bits. Seven children participated in taste tests and provided the following part-worths for the attributes. | |Wheat/ Corn | |Sweetener |Flavor
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Assignment #4: Case Problem “Stateline Shipping and Transport Company” 1) This transportation model problem consists of 18 decision variables‚ representing the number of barrels of wastes product transported from each of the 6 plants to each of the 3 waste disposal sites: [pic]= Number of Barrels transported per week from plant ‘i’ to the j-th waste disposal site‚ where i = 1‚ 2‚ 3‚ 4‚ 5‚ 6 and j = A‚ B‚ C. The objective function is to minimize the total transportation cost for all shipments
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Problem 4. (25 Points) Solve the following problem graphically (Please be neat). Draw the polytope on the x-y coordinate system (can be done either by hand or computer). Show all intersection of the polytope and identify the point (x‚y coordinate) where the objective function is maximized and provide that value. Maximize Z = 3x1 + 2x2 Subject to: 1x1 + 1x2 ≤ 10 8x1 + 1x2 ≤ 24 and x1‚ x2 ≥ 0 Solution : Point (a) is the origin (0‚0) where Z(a) = 3*0 + 2*0 = 0 Point (b) is the
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CASE ONE Two advertising media are being considered for promotion of a product. Radio ads cost $400 each‚ while newspaper ads cost $600 each. The total budget is $7‚200 per week. The total number of ads should be at least 15‚ with at least 2 of each type‚ and there should be no more than 19 ads in total. The company does not want the number of newspaper ads to exceed the number of radio ads by more than 25 percent. Each newspaper ad reaches 6‚000 people‚ 50 percent of whom will respond; while each
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MERTON TRUCK COMPANY Sol 1 : Given : Selling Price od Model 101 truck : 39000 Selling Price of Model 102 truck : 38000 We know‚ Contribution C = SP – VC VC for Model 101 : Direct Material + Direct Labor + Variable Overhead : 24000 + 4000 + 8000 = $36000 VC for Model 102: Direct Material + Direct Labor + Variable Overhead : 20000+ 4500+8500 = $33000 Let no of Model 101 produced be X Let no of Model 102 produced be Y Z= (39000-36000)X + (38000=33000)Y Z=3000X + 5000Y
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Summary of the Problem: TJ’s‚ Inc.‚ makes three nut mixes for sale to grocery chains located in the Southeast. The three mixes‚ referred as the Regular Mix‚ Deluxe Mix‚ Holiday Mix. Now TJ’s is committed to using the available nuts to maximize profit of the fall seasons‚ and they must satisfy the received orders. Problem Solving Approach: This problem was solved using Excel Solver LP Programming. The decision variables are pounds of each type of Mix. The objective function was a formula of
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What is a Plant Layout? Definition of Plant Layout Plant Layout is the physical arrangement of equipment and facilities within a Plant. The Plant Layout can be indicated on a floor plan showing the distances between different features of the plant. Optimizing the Layout of a Plant can improve productivity‚ safety and quality of Products. Uneccessary efforts of materials handling can be avoided when the Plant Layout is optimized. This is valid for: - Distances Material has to move - Distances
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SENSITIVITY ANALYSIS The solution obtained by simplex or graphical method of LP is based on deterministic assumptions i.e. we assume complete certainty in the data and the relationships of a problem namely prices are fixed‚ resources known‚ time needed to produce a unit exactly etc. However in the real world‚ conditions are seldom static i.e. they are dynamic. How can such discrepancy be handled? For example if a firm realizes that profit per unit is not Rs 5 as estimated but instead closer
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1. Discuss why and how you would use a liner programming model for a project of your choice‚ either from your own work or as a hypothetical situation. Be sure that you stae your situation first‚ before you develpp the LP model Linear programming is a modeling technique that is used to help managers make logical and informed decisions. All date and input factors are known with certainty. Linear program models are developed in three different steps: Formulation Solution Interpretation
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