Comcast Dewayne Russell Dr. William Cheng Fin 534 March 15 2013 Skip to Navigation Skip to Content Comcast Cable continues to drive innovation‚ increase new product introductions‚ transformed the customer experience‚ and has successfully integrated NBC Universal. Comcast derives the bulk of its revenue from television‚ Internet‚ and digital phone services offered in 39 states and the District of Columbia. Comcast Corporation (NASDAQ: CMCSA‚ CMCSK) is one of the
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Comcast Corporation is situated in the United States and is mainly involved in cable television‚ internet and phone services business. In addition‚ the company is also involved in the provision of an extended range of facilities that include entertainment and communication services and products. The Comcast Corporation is able to cater for most of the needs of their residential and commercial customers who may be in need of their services or products. Comcast Company has been in operation for about
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Taylor COM 115 Corporation Background Comcast Corporation was founded June 28‚ 1963 by Ralph J. Roberts‚ Daniel Aaron‚ and Julian A. Brodsky. “Comcast is one of the nation’s leading providers of communications‚ entertainment‚ and cable products and services. Headquartered in Philadelphia‚ Pennsylvania‚ they employ over 100‚000 employees nationwide” (Comcast‚ 2010). The five general areas that make up Comcast are cable communications‚ cable networks‚ broadcast television‚
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|Marketing Strategy | |Comcast Corporation | | | | | | | |
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STRATEGIC MANAGEMENT OF COMCAST CORPORATION AN EXTERNAL AND INTERNAL ENVIRONMENTS ANALYSIS Table of contents 1. Introduction..............................................................................................................................................2 2. External Environment………………………..………………………………………………….……...2 2.1. Basic Characteristics of the Environment …………………………………………...……………2 2.2. PEST Analysis……………………………………………………………………..………………3 2.2.1. Political Factors………………
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Laura Tarbay Bible 8 15 February 2012 Artifact Project The first artifact that I uncovered was a cellular phone‚ an Android from Verizon. In 2012 cellular phones were very popular‚ especially smartphone‚ but they were mostly used for communication‚ and entertainment. Cellphones were the main source of technology‚ along with computers‚ and Ipods. In 2012 a cellular phone was more of a status symbol then technology‚ if you were given a flip phone on the “Metro PCS” or “T-Mobile” plan you
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Comcast NBC Universal SWOT Analysis and Discussion Comcast is the largest cable television company and largest internet service provider by a large margin. They pull in almost 75 billion dollars in revenue annually‚ serve over 22 million customers‚ yet have still managed to win the world’s worst company twice in a row. There is no denying Comcast’s ability to make money and pull in customers but with a closer look on their internal strengths and weaknesses along with the external movement of the
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Comcast and AT&T: A Cable-Industry Merger The Cable Industry of the 1990s‚ and Comcast’s/AT&T’s Places Therein From 1990 to 2001‚ the cable industry was compelled to almost completely restructure; buffeted by forces both internal and external‚ cable operators were forced to make drastic changes in the name of survival. Influences at play in the early 1990s were only augmented when Congress passed the Telecommunications Act of 1996‚ allowing “competitive distribution technologies…to
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Customers are very particular about the media outlets they pay attention to these days. For a cable company like Comcast‚ reaching some potential customers can prove to be more difficult than others. One example‚ is the “out and about” customer‚ who does not have time to sit down and watch TV. This type of customer is not seeing any of our commercials‚ which could entice them to our new products like home security which could be useful to them as they are away from the house often. A media outlet
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analysis‚ explanatory and predictive models‚ and fact-based management to drive decisions and action “(Davenport‚ 2007‚ p. 7). I work for Comcast‚ one of the largest telecommunications companies‚ the company has been proactively analyzing
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