MGCR 271 – Business Statistics Copyright © 2014 - SOS Tutoring COMM 215 – Business Statistics – Mock Final Exam – W’14 ON BEHALF OF ALL THE SOS TUTORING STAFF WELCOME! Before you begin this mock exam‚ please read the following instructions: 1. This is a simulated exam. The questions are based on our instructors review of past exams‚ experience working with students‚ and assessment of those topics students have the most troubles with. 2. You have 48 hours to review and attempt the SOS Mock Exam
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Companion Website at www.pearsoned.co.uk/hollensen to find valuable student learning material including: Full versions of the video case studies Multiple choice questions to test your learning Annotated links to relevant sites on the web An online glossary to explain key terms Flashcards to test your knowledge of key terms and definitions Classic extra case studies that help take your learning further We work with leading authors to develop the strongest educational materials in marketing‚ bringing
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Construction Deductive and Inductive Theory Construction Chapter 4 Three Purposes of Research Exploration – Used to examine a new interest or a subject that is relatively new Description – Studies aim to describe situation and events Explanation Explanatory studies address questions of why Criteria for Nomothetic Causality A statistical correlation between the two variables The cause takes place before the effect No third variable can explain away the observed
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Reed Supermarkets – Action Plan Prepared by : Rishi Ranjan Reed Supermarket – Case Analysis Problem Statement : Meridith Collins‚ VP of marketing of Reed Supermarkets‚ is asked to increase the current market share of 14%(2010) to 16% by 2011.The following constraints are evident : 1. The market is fragmented with multiple players. 2. The operating margin is merely 2.1%‚ no scope of any error. 3. No investment plan for increasing the no. Of stores. Options available: 1. Increase
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Action Plan for Reed’s Growth Background: Meredith Collins‚ VP of Marketing‚ Reed‚ needs a plan for 2011 to execute togrow its current market share from 14% to 16%. Margins for error are negligible as competition has intensified in every segment and current economic conditions aren’t looking good. Recommendations for Growth: 1. Stop the dollar special for each week: 1st step is to stop the dollar special promotion immediately. This is not consistent with the brand equity and positioning built
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Academic Planner JTW 106E/4 JTW 105E/2 BUSINESS COMMUNICATION Academic Session 2012/2013 Video ConferencE | Session | Date | Time | 1 | | | 2 | | | 3 | | | 4 | | | 5 | | | 6 | | | 7 | | | [Students need to fill the date and time of video conference session. Please refer to the video conference time-table for Academic Session 2012/2013 provided.] JTW 106E/4 / JTW 105E/2 – BUSINESS COMMUNICATION PENGURUS KURSUS : PUAN JAINAMBU BINTI
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Persuasive Essay Comm/215 What if your mother suddenly has a terrible heart attack and now needs open heart surgery. Picture your son or daughter getting into car wreck and needs an emergency blood transfusion. Imagine a sibling having leukemia‚ and needs regular blood transfusions to survive. Not exactly what you want to think about on a Sunday afternoon‚ but these are the harsh realities of the world we live in. Many of you may have experience with these tragedies‚ and lost.
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Breakdown of CAPE Communication Studies Topics from CAPE Communication Studies Syllabus (Effective 2011) Module 1: Gathering and Processing Information (pages 5- 6) 1. Expression (oral and written) 2. Comprehension 3. Summary Skills 4. Current Issues: Evaluating Sources - Defining key concepts (authority‚ reliability‚ validity‚ bias‚ fact‚ opinion) - Sourcing information: locating primary and secondary sources; choosing from among sources; determining the appropriateness
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Business Ethics Decision-Making Cases Write-ups Arthur Andersen: Questionable Accounting Practices Name: Wen Jiangshan Student ID:2011008274 Part I. Summary of the case Case 2 mainly introduces how Arthur Andersen‚ who used to be one of the “Big Five” largest accounting firms in the United States‚ strayed away from accepted policies and stuck in a string of accounting scandals‚ finally closed its doors after 90 years of business. The firm’s name was synonymous with
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Case Analysis: Reed Supermarkets: A New Wave of Competitor Introduction & Problem Definition This case involves a mid-sized‚ regional grocery store chain called Reed Supermarkets. Reed has 192 retail stores‚ two regional distribution centers and 21‚000 employees in five states in the Midwest of the United States. This case discusses Reed’s market strategy for the Columbus‚ Ohio‚ market in particular‚ which is one of Reed’s largest markets. The Columbus market has grown slightly over the
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