COMM 461: Sales Managment Outline & Syllabus COURSE INFORMATION Division: Marketing Instructor: Elaine Williamson Office: HA 351 Division Assistant: (HA 556) Florence Yen Email: elaine.williamson@sauder.ubc.ca (best contact method is by email) Cell: (604)728-9296 (this is my personal cell phone – emergencies only‚ please) Office hrs: Tues 12:30 – 1:45 or by appt Section: 101 T/Th 11:00 – 12:20 Classroom location: HA 241 Pre-requisites: Comm 296 Course website:
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WHAT IS MARKETING? Marketing is managing profitable customer relationships. * To attract new customers by promising superior value * To keep and grow current customers by delivering satisfaction Marketing Defined * Marketing = satisfying customer needs * Not only selling and advertising only a small portion of a larger “marketing mix” – a set of marketing tools that work together to SATISFY CUSTOMER NEEDS and BUILD CUSTOMER RELATIONSHIPS * A social and managerial process
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Dictionary (2010)‚ Manager is the person responsible for controlling or administering an organization or group of staff. However‚ there is a big difference between being a manager and being a “good” manager. A good manager should have some very basic qualities. He or she must have a strong communication skills‚ good imagination‚ high level of energy‚ problem solving skills‚ different type of situation handling capacity‚ patience‚ intellectuality‚ instant decision making ability‚ responsibility to his
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vocational school is just as important as researchbased university. Pragmatic measures must be taken to guarantee the implementation of the “vigorous development of vocational education.” The four elements that make a good university are as follows: tangible assets‚ human resources‚ university culture and operational system. The four elements are interdependent rather than isolated from each other. ------------------------------------------------- It should be ensured that “Institutions of higher
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to the question “What makes a good parent” is not easily obtainable. You should spend a lot of time in contemplation before reaching to it. And still there is no guarantee that finally you will get it. Since many people have different opinions on raising a child there may be thousands absolutely different answers to one and the same question‚ a rather tricky one‚ I would say. To tell you the truth‚ after I asked myself the same question‚ several things went through my mind. What kind of parent will
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What constitutes “good parenting?” There is no social concept or definition on what to constitute good parenting. There are no instruction or guidelines written for parents until you become a parent yourself; the definition varies by culture‚ place‚ or gender. Because of differences in background that individuals possess‚ it is understandable that there will be different styles of parenting. Parents are considered the first teachers of the child’s life‚ not only talking or walking but also teaching
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the philosophy of business‚ one of whose aims is to determine the fundamental purposes of a company. However‚ behaving ethically is not quite the same thing as behaving lawfully‚ because ethics are about what is right and what is wrong; while law is about what is lawful and what is unlawful. What is unethical does not mean it is unlawful‚ for example‚ if a driver sees a car crash while he was driving‚ ethically‚ he should have stopped his car to see if there is any help that he could provide to the
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Comm 307 Midterm Study Guide Types of Hypotheses: ⁃ tentative statement about the relationship between IV & DV ⁃ One-tailed ⁃ predicts the specific nature of the relationship or difference ⁃ EX: Females will talk more (higher word count) than males in mixed dyadic dinner conversations ⁃ Two-tailed ⁃ predicts significant relationship or difference‚ but does not indicate the specific nature of the relationship ⁃ EX: There is a significant difference in the
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What are the qualities of a good entrepreneur? It is known that‚ in the context of the creation for profit-enterprises‚ entrepreneur is often synonymous with founders. An entrepreneur will face many obstacles‚ challenges and difficulties in business operation. To be successful‚ a good entrepreneur will need have some extraordinary abilities. So what is an entrepreneur? The entrepreneur‚ with his dream and will to found a private kingdom‚ to conquer adversity‚ to achieve success for its own sake
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On the other hand‚ the oral presentation probes further into my theme as the information gathered from several sources was examined. Domestic violence is more profuse than people care to think. Having witnessed domestic violence‚ I have an idea of what effects the issue can have on the victim as well as the family. That’s why I chose to elaborate on the chosen theme as it is an issue that is really hurtful‚ yet ignored in society. Although the theme is not in relation to my academic or career interest
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