COMM 287 ADVERTSING AS SOCIAL COMMUNICATION STUDY GUIDE 1 Questions for “New Branded World” by Naomi Klein “On Advertising: Sut Jhally vs. James Twitchell” “Advertising as Religion” by Sut Jhally Film: No Logo Film: The Diamond Empire Naomi Klein: New Branded World 1. What idea was the gospel of the machine age? Bolstering ones brand name was important 2. What consensus emerged about corporations in the 1980’s? Corporations were bloated‚ oversized‚ owned too much‚ employed too many people
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Comm 307 Midterm Study Guide Types of Hypotheses: ⁃ tentative statement about the relationship between IV & DV ⁃ One-tailed ⁃ predicts the specific nature of the relationship or difference ⁃ EX: Females will talk more (higher word count) than males in mixed dyadic dinner conversations ⁃ Two-tailed ⁃ predicts significant relationship or difference‚ but does not indicate the specific nature of the relationship ⁃ EX: There is a significant difference in the
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COMM 1 – Final Exam Review Guide – Winter 2012 Final exam: Tuesday‚ March 20‚ 8 – 11am‚ IV Theater 1 EXAM INFO 70-75 multiple choice questions (each Q worth 2 pts) * Readings and Lectures covered; 10 - 15 Q’s from pre-midterm topics (lecture only)‚ the rest are from post-midterm lectures and readings (textbook & reader) Bring pink Parscore form and #2 pencil; sit in your TA’s section in the classroom (see slide when you come in) STUDY HELP: See “How Points
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COMM 1000 – EXAM 2 STUDY GUIDE In preparation for the second exam‚ familiarize yourself with the following material. Be aware that the exam will be comprised of: Multiple Choice‚ Short Answer‚ and Essay style questions. You should be able to demonstrate an understanding of major terms and concepts as well as their practical applications. Please note that anything covered in lecture‚ the assigned readings (Chapters 6-9)‚ or in your discussion section is fair game for the exam. INTERPERSONAL
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Comm 111G Study Guide Authors‚ Concepts‚ Key terms Raymond Williams Keywords Culture and Popular Culture- William discusses how culture is a very hard word to define and has a range of meanings. Primary meaning in the 15th century was husbandry‚ the tending of natural growth Culture- well-liked‚ well-favored‚ constantly changing Culture- a particular way of life of the people‚ period‚ group Three dimensions of culture Material Symbolic Political Popular- was originally a legal term
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Chapter 5: Listening and Communication Hearing vs. listening Hearing: sound waves generated by someone’s voice enter your inner ear‚ causing eardrum to vibrate. Your brain then interprets these vibrations as words and voice tone. Listening: receiving‚ attending to‚ understanding‚ responding to‚ and recalling sounds and visual images. Involves both visual and auditory cues. The listening process (bold terms associated) 1. Receiving: seeing and hearing constitute hearing. Critical to listening-you
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Midterm Study Guide You need to know and understand all the concepts and be able to apply all of them with examples for this test. Think of examples relating to public speaking and to life in general. The test will consist of multiply choice‚ short answer‚ true/false and an essay question. This is a guide to direct your study. Not an end all to what could be on the test. Chapter 1: Intro to Comm. and Interpersonal Processes Dance’s Helical and Berlo’s Models – be able to give an example
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Quizzes 1-4 with Answers Quiz 1 _____1. A local area network is: a) a large central network that connects other networks in a distance spanning exactly 5 miles. b) a group of personal computers or terminals located in the same general area and connected by a common cable (communication circuit) so they can exchange information. c) a network spanning a geographical area that usually encompasses a city or county area (3 to 30 miles). d) a network spanning a large
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Contiguous audience – people sitting or standing immediately in front of the speaker. The contiguous audience gives the speaker a physical audience to speak to and provides immediate feedback for the speaker. Media audience – mass media allow speakers to expand their audience by entering the homes and organizations of people they can never get to know personally. It is not possible to predict the reactions of every audience member when the speaker’s message is delivered. Audience analysis – systematic
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Midterm Study Guide COMM 111 Chapter 4- Selecting a Topic and a Purpose Sources for choosing a topic Determining the general purpose of your speech Difference between a specific purpose and a central idea Topic: The subject of a speech Choosing a topic: Topics you know a lot about Topics you want to know more about Brainstorming: A method of generating ideas for speech topics by free association of words and ideas. Personal Inventory Clustering General Purpose: The broad goal of
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