managing the business for the benefit of customers‚ shareholders‚ suppliers‚ colleagues‚ partners and communities. Maintaining ethical and honest behaviour Our reputation for integrity is perhaps our most valuable business asset. If we lose it‚ we also lose the trust of our customers and all those who work with us. Our principles We shall believe in establishing enduring and equal relationships with all our stakeholders‚ because we’re confident that good ethics leads to good business. We
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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Question 1 Company History‚ Product and Services Ebay was Founded in September 1995 by Pierre Omidyar in his San Jose living room (Bjornsson 2001)‚ he created a flea market in cyberspace when launched online auction service Auction Web. Making a name for itself largely through word of mouth‚ the company incorporated in 1996‚ the same year it began to charge a fee to auction items online.The company changed the name to eBay in 1997 and began promoting itself through advertising. By the middle of
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The failed strategy of the Sega Dreamcast The Dreamcast was a home video game console manufactured by Sega. It was released in 1998. A whole two years before its rival Sony came out with the Playstation 2 video game console (Hosch‚ L. William). Just a year after Sony came out with their Playstation 2 video game console‚ Sega stopped making video game consoles altogether. Sega now focuses on developing games for consoles made by their once rivals (Lambie‚ Ryan). On the other hand Sony‚ Microsoft
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Compare and contrast the role and function of judges‚ lawyers and lay people in the English legal system. Judges: When judges decide points of law in cases‚ they sometimes have to decide a new point. This also allows them to ‘make law’. Decisions by judges over the years have created the tort of negligence. This is the law that allows you to claim compensation when you have been injured by another person’s negligence. In the criminal law‚ judges have sometimes created new offenses. An important
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this chapter and their effect on advertising? Technological convergence is the kind of communication we can establish through modern technological tools as inteligenmtes phones‚ social media‚ the tablet using the internet as a communication. Business convergence is the traditional management of communication based on a strategic plan previously established by an agency or advertising company. Content convergence is the effective use of information that describes and defines the product‚ which
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The world ’s business and trade has become faster‚ easier and more reliable. The ability to connect with people around the world has allowed long distance transactions to occur. Business relationships that may not have been possible 50 years ago because there was not a means to communicate effectively are more readily maintained in today ’s world. The difference between today and 50 years ago is that much of the learning is being taken over by machines. “People used to be valued for knowing a
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Project Management Investigation of the Planning of a Low-rise Domestic or Commercial Building and Production of Planning Documentation Portfolio Task 1 (For P1): Pre-Construction Phase Client brief: The client brief is where the client and the architect sit down with each other and discuss what the client wants built. The architect usually asks a range of questions to be able to do a suitable design as accurate as possible to the client’s needs. The budget for the project is also confirmed
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Farrod Wilcher Mr. Rodgers 3/11/2013 Marketing plan Philly motions A Up and coming urban clothing line originated from Philadelphia. Different designs‚ T shirts‚ varsity jackets‚ sport sweaters etc. Inspired by two young black entrepreneurs The Urban line Guball3000 based in the U.k has made a lot of” buzz” in the city of Philadelphia. There’s another major clothing line coming out‚ and will love to market the apparel over the
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|Qualification |Unit number and title | |Edexcel BTEC Level 4 HNC in Business |Unit 29: Introduction to the Internet and E-business Unit code: J/601/1109 | | |
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