Dell – Supply Chain Management Case Study 1 Case Contents 1. Introduction......................................................................................................2 2. Dell – Company Overview ...............................................................................2 3. Dell Products and Services .............................................................................3 4. Dell – Key Facts ................................................................................
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Matching Dell Between 1994 and 1998‚ the revenue of Dell Computer Corporation rose from $3.5 billion to $18.2 billion‚ and profits increased from $149 million to $1.5 billion. The company’s stock price rose by 5‚600%. During the same period‚ Dell grew twice as fast as its major rivals in the personal computer market and tripled its market share. In the first half of 1998‚ Dell reported operating earnings that were greater than the personal computer earnings of Compaq‚ Gateway‚ Hewlett Packard
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market studies what customers want ‚ and then produces computers for stock‚ while Dell lets customers decide what components they want in their computer. Customers ordering via the telephone or ‚ increasingly ‚ via the Internet. In doing so‚ avoid Dell intermediaries becomes more cost carriers. Where competitors more trying to focus on creating services around the product ‚ thereby creating value for the customer ‚ trust Dell more on the customer already has the implementation knowledge required to do
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Introduction to Dell Michael Dell founded the company Dell to offer network servers‚ workstations‚ storage systems‚ Ethernet switches‚ desktops‚ and notebook PCs after successfully selling his computers to customers directly in Texas. Over the course of three years his sales volume warranted the opening of an international sales office in 1987. In 1988 he began selling to large customers including several government agencies and Dell became a publicly traded company. Dell made the bold decision
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and Rewards Strategy. Dell’s benefit plans are designed to maintain and enhance employee productivity and further Dell’s operational goals by assisting employees as they plan for major life events‚ such as illness‚ disability‚ retirement and death. Dell ties benefit program design and costs to market median; however‚ "Employee Perceived Value" may be above market. Benefits are appropriate rather than cash compensation when: Required from a legislative or competitive standpoint; More efficient from
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Dell Case Memo To: Michael Dell Due to competitors including IBM‚ Compaq‚ and HP attempting to mimic the business model of selling directly to end users‚ Dell must exploit its core competencies to maintain its leadership position in the direct sales channel. In order to understand why cultivation of core competencies is crucial to the future success of Dell in this period of increasing competition‚ we will examine which competencies have led Dell to be successful in the past‚ what the competitive
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Executive Summary SITUATION: Once the largest computer manufacturer in the world‚ Dell has slipped to third in line behind Lenovo and HP. With sales of their once famed laptops and PCs quickly declining‚ their market share has taken a hit as a result. Lenovo and HP are not only to blame for Dell’s demise‚ Apple and Google have established new markets for smartphones and tablets that has shifted demand to these new toys away from laptops/PCs. These new disruptive technologies are a cheaper and thus
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Dell Mercousur Given how Dell translates its foreign currency financial statements into Dollars‚ how would a falling Brazilian Real affect Dell Mercosur’s financial statement? A country’s falling currency can affect a businesses operation in many ways. Partly its currency helps determine a company strategy and can impact decision making. For instance‚ as a result of the falling real‚ the Chief Financial Officer of Dell Mercosur has to base his strategies depending on the strength or weakness
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Marketing Opportunities Bruno Tini Fernanda Saldanha Yosiro Delgado DELL Description of the business • The company was founded in 1984 by Michael Dell. Dell is a leading provider of desktop personal computers‚ software . The company designs‚ develops‚ manufactures‚ markets‚ sells and supports information technology systems such as laptops‚ desktops‚ mobiles‚ workstations‚ storage devices and printers. Dell provides consulting services such as capacity planning‚ data center optimization
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just some ideas: Dell keep the competitive advantage by bringing assembly and distribution closer to its customers. Dell’s manufacturing‚ logistics and shipping strategies make it possible to customize computers for individual consumers at low cost and for low price. Days of inventory. Dell days of inventory is 7.11 in 2000 and 5.73 in 2001. These incredible numbers allows it to pass on component price declines faster than anyone else in the industry. Lean inventories help Dell benefit from falling
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