CELEBRITY ENDORSER VERSUS MASCOT SAMPADA RAHALKAR 103 PGDM-B SIES COLLEGE OF MANAGEMENT STUDIES TABLE OF CONTENTS Sr. No. Particulars Page No. 1.1 Introduction 2 1.2 Motivation 2 1.3 Research Objectives 3 1.4 Research Problem 3 1.5 Scope & Limitations 3 1.6 Variables under Study 3 2.1 (A) Theoretical Literature Review 4 2.2 (B) Research based Literature Review 6 3.1 Research Design 8 3.2 Sampling Design 8 3.3 Data Collection Methodology 8 3.4 Data Analysis Tools 8
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http://www.commonsensemedia.org/advice-for-parents/celebrity-role-models Celebrities Role Models Media Role Models Have a Huge Influence on Kids * By the time our kids are in middle school‚ they start to look to their peers for a sense of what’s socially acceptable or desirable. * Kids choose public personas as role models‚ but there are no guarantees that a star will stick to a lifestyle that kids can look up to -- or that parents will approve of. * Studies show a direct link between
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CELEBRITIES AS ROLE MODELS?: Do Celebrities Have Ethical Responsibilities To Set Good Examples For Young People? Tiana Harrington ENG 215: Research and Writing Professor: Maryrose Kasraie Date: Jan19th‚ 2012 Abstract Celebrities have an enormous impact and influence on the younger community. The young people follow the same trends as the celebrities and they try to speak in the same slang as some celebrities do. For instance‚ Nicki Minaj and the Young Money Management
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WHY SOME CELEBRITIES ARE OVER-PAID. 75 million dollars a year – Tom Cruise. 80 thousand dollars per episode – Kim Kardashain 125 thousand dollars a year – Madonna. Now when you walk into a newsagents or a shop‚ what do you see? Books‚ magazines‚ newspapers which all have the news and the latest dramas of celebrities’ lives. People think that celebrities’ work hard and are great‚ whether they are good or bad‚ fake or true. But I’m here to tell you why I think different. Firstly‚ some celebrities’
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Celebrities deserve privacy! Celebrities are constantly in the media for their outrageous or strange antics. Nowadays it doesn’t take a lot to be known as a ‘celeb’. The influence of the ’Celebrity world’ has led to extreme effects‚ especially amongst youths‚ as most magazines are full of tabloids and attention seeking articles which speak little truth. Not only this‚ but the images of celebrities are usually quite false due to the constant need for perfection and ’beauty’ which means that people
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English-110 Daly Why we are fascinated with celebrities In this decade we are fascinated bye many different things. Sports‚ entertainment‚ technology‚ but one of the most surprising things is our fascination with celebrities. We will stop our daily routine just because there is breaking news with one of the many celebrities. Why is there such a fascination with the lives of the rich and famous. One of the reasons there is such a fascination with celebrities is probably due to the fact that they have
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Comp II 14 September 2014 Domestic Violence and Celebrities Do you think celebrity’s offenders suffer the same consequences? There are many cases involving celebrities where domestic violence is a common issue. They are given less prison sentences‚ and courts are more lenient. Many of us believe that the justice system is not equal when it comes to Celebrities‚ NFL players and NBA players‚ Some of us may oppose with the reality that celebrities get special treatment in the courtroom and judicial
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Thesis Statement: Parents and celebrities influence the child in many ways. Parents instill the basic principles of life like personal hygiene‚ behavior in public‚ approach to studies‚ and respect for others while celebrities influence the major aspects of a person’s character such as the way he/she gets dressed‚ role in society‚ career‚ and personality development. Personality Development: Parents: Play major role as they are the first influence to the child and should try to develop his personality
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Lax Sentences for Celebrities: A Look at Criminal Injustice David House Prof. Ashli Arbo CJUS 230 9 August 2010 Lax Sentences Page 1 Lax Sentences for Celebrities A Look at Criminal Injustice Abstract Disparities between sentencing practices of celebrities and regular citizens are becoming a heated issue across the nation. This subject has received much attention due to the fact that
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in the "Bong Hits 4 Jesus" banner case -- a split decision that limits students’ free speech rights. Joseph Frederick was 18 when he unveiled the 14-foot paper sign on a public sidewalk outside his Juneau‚ Alaska‚ high school in 2002. Principal Deborah Morse confiscated it and suspended Frederick. He sued‚ taking his case all the way to the nation’s highest court. The justices ruled that Frederick’s free speech rights were not violated by his suspension over what the majority’s written opinion called
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