DDB chairman and former Senator Tito Sotto with Rafael Rosell IV‚ star of ‘Tulak.’ Dangerous Drugs Board chairman and former senator Vicente C. Sotto III has commended the production of “Tulak‚” a movie which features the victims of illegal drugs and how their lives are ruined. “The exhibition of the movie (filmed in digital format) is very timely‚” said the former senator who authored the creation of the Philippine Drug Enforcement Agency (PDEA). The exhibition of the movie‚ which will have
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Are today’s superstars really role models for today’s youth? I think they are! So many people in the entertainment business set great examples for our youth to strive for the best and most out of life. Take musicians they really come through in times of need. Take this past few weeks with the tragedies in New York City and Washington D. C they have helped organize relief funds and benefit concerts for the families who lost their
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Celebrities Vs. The Law Which celebrity do you look up to? What if that celebrity broke the law‚ don’t you think they should receive stricter penalties? Here’s the controversy: Celebrities need stricter penalties when they break the law. Imagine you’re watching the news and your favorite celebrity got a ticket for speeding‚ just a ticket they can easily pay off. Now you’re thinking to yourself “celebrities deserve stricter penalties than just a ticket.” The problem is celebrities are treated like
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Companies Should Engage in Celebrity Endorsements In our economy today‚ there are many marketing strategies and tools businesses use to attract consumers. A marketing strategy is important in business because it is the company’s plan on how to increase the number of sales of their product or service. Businesses are aggressive when it comes to marketing. Their target market is one of their top priorities and they do their best to make their target market interested to their product. They usually
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Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness‚ extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e.g
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Celebrities Over Everyone? Three months in jail? or three years in jail? over the exact same crime. Only difference‚ you receive three years and Justin Bieber receives three months. We always here about A-listers wanting to be treated like ordinary people‚ but once you bring the topic of crime up‚ they immediately go in to self-defense. Celebrities should be receiving stricter penalties because they’re humans too‚ they broke the law‚ and while non-celebrities are serving eight years in jail for
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of 8 ANZMAC 2009 Celebrities in advertising: looking for congruence or for likability? Nathalie Fleck*‚ University of Cergy-Pontoise‚ Thema‚ France Nathalie.flec@u-cergy.fr Michaël Korchia‚ BEM Bordeaux Management School‚ France Michael.korchia@bem.edu Isabelle Le Roy‚ CSA‚ France Abstract Celebrities used as endorsers in advertising are often very popular ones. However‚ from a cognitive point of view (and more academic one)‚ congruence between brand and celebrity seems to be very important
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amount that some celebrities get paid. Celebrities often can easily make 6 figures‚ over 100‚000 dollars a year. Most celebrities make millions of dollars‚ and some even make billions. “The median annual salary for a firefighter is $43‚580‚ with a range usually between $32‚685 - $54‚475 (Fire).” Police officers make about 48‚336 dollars annually(Police). A celebrity who makes a million dollars‚ makes 20 times more than the average firefighter and police officer makes. While celebrities work hard to earn
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Is Celebrity Obsession Destroying Our Society? Is our fixation on the famous an escape from our lives? The pedestal on which we have put movie stars‚ sports figures‚ and famous people could give some people neck strain. We idolize them‚ follow their every move‚ and treat them as modern gods. There is a giant media subculture around the cult of personality. Gossip and news about the rich and famous is big business. Magazines like People and Us Weekly‚ TV shows like Access Hollywood and Entertainment
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Female Celebrity Body Image in the Media When you are a celebrity and constantly in the spotlight‚ body image is one of the various imperfections the media focuses on. When entering this particular profession‚ most of the time celebrities aren’t prepared for the constant harsh remarks from the tabloids. In some cases‚ celebrities often times develop depression or a disorder such as anorexia or bulimia. The rest of the population then sees how celebrities react to try to be what the media interoperates
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