happened... Choices |My life is a joy. Why should children help their parents at home? Describe the scene during recess in your school. Write a story that begins with: It was a miserable day until the phone rang... Power |What I like about myself. Teenagers nowadays lack the sense of responsibility. What do you think? Health is wealth. Write a story ending with: We were glad as it was finally over. Smiles |Describe a dream you will never forget. Co-curricular activities
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Institute of Practitioners in Advertising Gold‚ Best Use of Insight‚ IPA Effectiveness Awards‚ 2012 www.ipa.co.uk Cadbury Dairy Milk: A meetha journey Principal authors: Ganapathy Balagopalan and Nirav Parekh‚ Ogilvy & Mather India Contributing authors: Kawal Shoor and Madhukar Sabnavis‚ Ogilvy & Mather India SUMMARY This case shows how advertising re-invented the very essence of the product‚ so it became something different‚ and by doing so‚ unlocked brand growth for Cadbury’s Dairy Milk. It did
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Nixion & Burns (2012) Strategic management (SM) There are many definitions of the strategic management (SM) process but there is a broad consensus that the key activities are (section 1) 1. 2. 3. 4. development of a grand strategy‚ purpose or sense of direction‚ formulation of strategic goals and plans to achieve them‚ Implementation of plans‚ and monitoring‚ evaluation and corrective action Strategic management accounting (SMA): SMA or SMA techniques have not been adopted widely‚ nor is the term
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is harsh and in my opinion put forth as disapproval vice constructive criticism. The team has been working hard and Gerry’s comments‚ “I get the impression that there is a lot of activity going on here‚ but it does not seem to be focused activity”‚ would make me defensive and rather than listening to Gerry‚ Maria is probably thinking about how to respond to the snide comments and feedback. Gerry could have been more tactful and should have been more supportive when turning down the teams ideas and
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indicated prevention In the early 1970s‚ the Knowledge-Attitudes-Behavior model began to be questioned when it was learned that drug users didn’t much care what people thought about them. students with more knowledge about drugs had a more positive attitude toward drugs. drug-using behavior is unrelated to attitudes about drug use. it was more effective just to use scare tactics. Having students discuss their reactions to various moral and ethical dilemmas as a means to help them clarify their
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The 2011 NBA Lockout: The Battle of Good and Evil By: Alan Jackson This year’s lockout has involved lots of storylines‚ suspense‚ and most of all drama. That usually describes a movie but this flick has conflicting "good guys" and "bad guys." From day to day the media clearly tries to influence who the public views in which role. One day its the owners and the next its the players. Sure‚ the owners have looked greedy‚ and the formation of "super teams" has had the players looking the part as
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Trust‚ with the intention of his business‚ Standard Oil Company‚ becoming the oil monopoly; short after‚ The Homestead Strike against Carnegie Steel aroused massive public support for unions. Likewise‚ big businesses’ growth and influences brought about a decline in the cost of living and the birth of a new political party. As a whole‚ the rise of big business in post-Civil War America caused a downward economic spiral while simultaneously increasing American hostility toward government and corporations
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movement made little progress from 1950 to 1954 was that United States was very focused on the Cold War and were fearing communism‚ hence very little focus was on the civil rights movement and the presidents as well as Congress were not as worried about internal affairs as International ones. In addition I would say that the media would have been more focused on national incidents than those of the civil rights movement. Another reason for the lack of progress during the early 1950s would be the
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2011 UBS Adoboli loss of over £2 billion Background Adoboli joined UBS as a graduate trainee in 2003. He then worked for delta one trading desk in 2007 which mainly traded Exchange traded fund. Due to the dissatisfaction with his annual salary and bonus of £360‚000 and the desire to become a star trader with huge bonus‚ he started his illicit trading in late 2008 which imposed a huge financial loss on UBS in Sep 2011. In the following passages‚ We would like to discuss the details of his unauthorized
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CASE 2: COSTCO WHOLESALE IN 2012: MISSION‚ BUSINESS MODEL‚ AND STRATEGY. Costco was founded by Jim Sinegal and Jeff Brotman. The first Costco store began operations in Seattle in 1983. In December 1985‚ Costco became a public Company. In August 1999‚ the name was changed to Costco Wholesale Corporation. The Strategy-Making and Strategy-Executing Process in Costco: 1. Developing a strategic vision‚ mission‚ and core values: Mission: to continually provide our members with quality goods and services
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