which leads to growth in lifestyle of the overall society. This gives better environment to the society in which the bank is working. Hence‚ the present study titled “A STUDY ON EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY TOWARDS CUSTOMERS OF COMMERCIAL BANKS IN MADURAI”‚ has assumed greater significance. INTRODUCTION Corporate social responsibility ( CSR‚ also called corporate conscience‚ corporate citizenship‚ social performance‚ or sustainable responsible business/Responsible Business)
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year for Honda‚ which is why they released their 2014 “Honda Hands” commercial. The commercial was awarded the best video of the year in 2014. The “Honda Hands” commercial uses the appeals the need for cognizance and the need for recognition to persuade potential employers‚ and customers of the car‚ and off-road
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A Report on L’Oreal’s business and entry strategy in India and China Indian Institute of Foreign Trade‚ New Delhi Submitted to : Dr Gautam Dutta Submitted by : Group 6 (Section B) Acknowledgement This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business). This report is prepared under guidance of Dr Gautam Dutta‚ Indian Institute of Foreign Trade‚ New
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Introduction The report studies the market for the Axe range of Deodorants in India. Axe‚ a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India‚ holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market‚ image positioning etc. will cater to the complete Axe line of deodorants‚ product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the last 4-5
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CHAPTER 1 THE COMMERCIAL ENVIRONMENT INTRODUCTION The commercial environment is the “arena” in which purchasing and supply professionals and many others in business operate. This environment is essentially live and developing all the time and it includes many factors beyond the organisation’s day-to-day control. This ever-changing business environment puts all organisations under pressure to conform‚ adapt‚ innovate‚ or suffer the consequences of any inaction. Continuous appraisal of the
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Executive Summary India is an agriculture based country having a long history of commodity trading dated back to 1875.Commodity derivatives have a crucial role to play in the price risk management process especially in an agriculture dominated economy. So‚ it is largely the agricultural commodities that are traded on the existing commodity derivatives markets in India. This is also in line with the requirement of WTO to reduce the support to agriculture. . The share of non-agricultural commodities
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" Advances In The Nutraceutical Market: The Global Trends For The Indian Scenario‚" ----DR. AMITA B. KARNIK‚ DIRECTOR‚ OPTIMAL NUTRIENTS INDIA. The growth of the top performing products in the estimated $50-60 billion U.S. dietary supplement market is rising at double-digit rates thanks to increased consumer focus on health‚ better industry regulation‚ and trends geared toward greater globalization In the Indian scenario‚ the A-to-Z nutrients‚ like multivitamins‚ will stay as usual
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7838590282 Rural market- opportunities- “India lives in her villages”‚ a maxim attributed to Mahatma Gandhi‚ rings true when we see rural India retaining its old domination of the national population and economy in its 627000 villages‚ even after six decades of a development model that cherishes urbanization and industrialization. Close to 69% of Indians—743 million people or 138 million households—live in rural areas‚ generating 56% of the national income. With urban markets showing signs of saturation
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INTERPRETATIVE ARTICLE LOK PAL BILL It was today morning when I saw‚ on one of the TV channels‚ Anna Hazare protesting against corruption and pouring his heart out for Jan Lokpal Bill. I felt ashamed that I could not join him in Delhi. I felt even more ashamed being an Indian when I heard that bastard politicians have stopped this bill from passing in parliament since last 40 years so they can loot whatever they can from Indian people and deposit it in their Swiss bank accounts! I felt
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WHAT INFLUENCES CONSUMER BEHAVIOUR? Consumer behaviour is the study of how individuals‚ groups and organizations select‚ buy‚ use and dispose of goods‚ services‚ ideas‚ or experience to satisfy their needs and wants. Marketers must fully understand both the theory and reality of consumer behaviour. It is the study of when‚ why‚ how‚ and where people do or do not buy product. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics
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