"Commercial broadcasting" Essays and Research Papers

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    History of Mass Media

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    TUTORIAL:- DAY : MONDAY TIME : 8.00 to 11.00 am ROOM : R4.2 OBJECTIVE To introduce students to the historical development of media‚ including books‚ newspapers‚ magazines‚ radio and TV broadcasting and cinema. Students will be able to trace the emergence of modern media institutions from their historical roots and discuss the impact of social and technological change. This will be able to provide the student with the ability to evaluate issues

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    Radio One Case

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    format from R&B music and public affairs to talk radio. To cut back on expenses the Hughes became radio personalities. Expansion for Radio One began in 1987 when the Hughes’ purchased WMMJ-FM in Washington for about $7.5 million and began broadcasting a new musical format targeting African-Americans. In 1992 and 1993‚ Hughes acquired four stations in Baltimore‚ Maryland‚ for $6.4 million and in 1995 purchased WKYS-FM in Washington for $34 million. Also‚ in 1995 Alfred Liggins

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    campaign there was a slogan and posters that were spread in universities and on streets which shows how the leaders of this campaign were serious about spreading the goals of the reform as much as they can‚ and here was the role of mass media who were broadcasting the news of the revolution that helped in accessing countries outside France like America and Mexico. The mass media effect resulted in rushing out the actions and we can see this when workers had occupied roughly fifty factories by 16 May‚

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    Mtv Case Analysis

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    Ravindranathan | MTV Goes Global‚ With a Local Accent MTV is part of a broadcasting industry that is hugely technology driven and capital intensive by nature. Since MTV was planning on going global‚ they had to be susceptible to the different regulations in each operating country and take on the local competition that was characteristic about the broadcasting industry. In recent times‚ companies operating in the broadcasting industry had to face stiff competition from internet sites like Youtube

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    Literature Review On Television Ads 1. Television and Children 2. Television Commercials and Children 3. Television Commercials and Gender Roles a. Content Analyses - Adults & Children b. Impact 4. Television Commercials‚ Masculinity and Boys a. Content Analyses b. Impact ________________________________________ 1. Television and Children In this section I will be reviewing the literature on children and television. It has been demonstrated that the average American viewer is

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    Radio Television Malaysia

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    Government brought the original radio set into the country. (Radio Television Malaysia‚ 2010) Johor Wireless Association was set up and broadcasting through 300 meter waves began. (Radio Television Malaysia‚ 2010) This was then followed by the establishment of the same association in Penang and the Malayan Wireless Association in Kuala Lumpur. Studio of Broadcasting Corporation of Malaya was opened on 11th March 1937 by Sir Shenton Thomas. (Radio Television Malaysia‚ 2010) In the year 1930‚ Sir Earl

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    A career in electronic media offers unlimited exciting opportunities. From broadcasting production‚ to animation to‚ to video game design‚ to digital and film editing there are numerous ways to make your electronic media career creative and exciting. With video games one of the top entertainment sources for youth and adults‚ there is an increasing opportunity for the video game savvy and creative types to enter the field of video game design and production. The job market for these positions is competitive

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    Push n Pull factors In general‚ the factors contributing to the development of entrepreneurship can be broadly divided into ‘pull’ and ‘push’ elements. Pull factors include all those reasons that emphasize entrepreneurship as positive and desirable alternative that pull the entrepreneurs to their choice. The pull or ambitious factors motivate the entrepreneurs to initiate the ventures (Islam‚ 2012). As for SK‚ we note that the pull factors were lack of alternative media in the Kenyan industry that

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    Convergence

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    network programming. This has paved the way for the digital age‚ where the viewer is in control and the broadcaster must meet the demands of what the public wants to see. Also‚ the challenges posed to broadcasting by digital technology are looked at from a point-of-view of how to make broadcasting better. . What does “convergence” mean? Discuss the interactive capabilities of broadcast TV and the choices it gives to broadcasters that they did not have before its invention. “Convergence”

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    Homosexuality‚ 21(1-2)‚ 77-91. Campbell‚ Christopher P. 1995. Race‚ Myth‚ and the News. Thousand Oaks‚ Calif.: Sage Publications. Dates‚ Jannette. 1980. Race‚ Racial Attitudes and Adolescent Perceptions of Black Television Characters. Journal of Broadcasting‚ Fall‚ 24(4)‚ 549-560. Decker‚ Jefrrey Louis. 1993. The State of Rap: Time and Place in Hip Hop Nationalism. Social Text‚ 34‚ 53-84. 6 Farley‚ Reynolds‚ and Walter Allen. 1987. The Color Line and the Quality of American Life. New York: Russell

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