terrestrial network till 1991 when transnational satellite television channels began to make forays into the country. Soon Indian players entered the television industry thereby leading to enormous expansion. Since then‚ the very nature of Indian broadcasting has changed. Television has transformed from a medium devoted to development communication and the cause of the marginalised‚ to a true middle-class medium. Contemporary Indian television is divorced from the realities of the ’other half of India
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understand and make productive use of the media. It is also educated‚ cultivated‚ and cultured. Media Literacy also have 4 principles and these are: * Media constructs reality. * Media use identifiable techniques. * Media are business with commercial interests. * Media present ideologies and value messages. MEDIA CONSTRUCTS REALITY. * In this principle‚ it tells us that media manipulates humanity. Our understanding of reality and what the world is are based from what we see in the media
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day and age. With so many people viewing‚ advertisers are trying to capitalize on every target they can. What some parents work so hard to shield their children from; seem to be thrown in our faces by ruthless television advertisers during every commercial. Controversial
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conduct interviews or report live from the field for important breaking news. These broadcasts may be recorded or live‚ depending on the station; if live‚ an anchor has to be extremely confident and self assured‚ as there are no re-dos in live broadcasting. Working as a news anchor can be challenging. People in this job have to respond to breaking news rapidly and professionally‚ offering comment‚ interpretation‚ and information for viewers or listeners. Nearly all undergo voice training‚ in which
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Working Conditions of Sports Announcers As a sports announcer‚ your working condition‚ responsibility‚ and income is determined by your affiliation. Network sportscasters ➢ Generally‚ they are at the top of the salary range ➢ They have the least strenuous schedules - Seldom broadcast more than one game a week - Even those who add reporting duties to their schedules only have a few minutes of sports news a day Sports announcers for national or regional cable systems
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increasing sales. Moreover‚ compared with other media‚ radio certainly has the lowest prices for advertising. On the other hand‚ radio can also provoke negative feelings. In particular‚ younger listeners tend to be irritated by the total number of commercials they hear‚ while older listeners are more bothered by the “loud” and “obnoxious” advertisements. Some listeners find the ads so annoying that they can turn the radio off entirely. Online advertising Today literally everything can be advertised
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Question: What is meant by encoding and decoding? Discuss how these two processes differ for radio versus TV commercials? Answer The communication process involves encoding‚ channel and decoding messages from sender to receiver. Encoding is the process of putting a message from our mind into a form that can be sent to another person. Channel is the method by which the communication travels from the source or sender to receiver. Decoding is the process of interpreting messages. As you read and make
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Many companies hire product placement firms to gain consumer recognition without the traditional sales tactics. Product placement is a form of advertising and promotion in which products are placed in television shows and or movies to gain exposure. In recent years this form of advertising has grown 46.4 percent from 2003 to 2004 and grew another 22.7 percent in 2005. It is now a $4.5 billion industry (Belch & Belch 2009). Strayer University is a college formerly known as Strayer college of Baltimore
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The advertisement is a vital part of the economy and the success of a business . Ads help consumers to find the goods or services of their needs . Advertising has different effects on people . They change their perspective on what is and what are not worth buying . Each advertisement changes the emotion of the viewer whether it being good or bad . There is no You may think that an advertisement is completely pointless but someone else might think it is very helpful . In the article " Jesus is a Brand
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as a phrase that attempted to sell a product by capturing its essence in words and making the product seem pleasant and helpful. Many times people will buy a product because the packaging and branding catches their eye by the colors or slogans on commercial. After they use the product if it has a good quality they will end up keep buying it and when they see the system of branding they will buy other goods made from that
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