According to Robert Scholes‚ author of On Reading a Video Text‚ commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools‚ commercials can hold the minds of an audience captive‚ and can control their abilities to think rationally. Visual fascination‚ one of the tools Scholes believes captures the minds of viewers‚ can take a simple video‚ and through the use of editing and special effects‚ turn it into a powerful
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money laundering risk by customer profiles of a commercial bank in China. A sample of twenty-eight customers with four attributes is used to induced and validate a decision tree method. The result indicates the effectiveness of decision tree in generating AML rules from companies’ customer profiles. The anti-money laundering system in small and middle commerical bank in China is highly needed. Key Words: Anti-money laundering; Decision tree; Commercial bank 1. Introduction Criminal activities
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Budweiser lost dog commercial In this budweiser “lost dog” commercial the purpose was to try to make you want budweiser by using puppy love. The advertisers tried to target young adults who like puppies in their early twenties to late forties. This ad is trying to make the point that puppies are as good as beer. The advertisers were also trying to say that at the end of the day when worst comes worst you can sit back and enjoy and ice cold beer with you puppy. At the same time it also shows that
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Owner(s) Time Context: Present Time CASE: President Celso Valmores in his speech before the board members said: “I would like to seek your opinion regarding a major initiative of our bank‚ which is part of the implementation of Golden Opportunity Commercial Bank’s (GOCB) renewed strategy to be the bank of choice in terms of consumer banking. To be able to finance this new strategy and to aggressively brought about by increasing mortgage default payments‚ valued at P5.0 billion. This move is designed
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The Effects of Advertising our Children Television and commercials are a part of our everyday lives. They are an entertaining way to learn new things‚ travel the world‚ and learn about people and culture. We are infiltrated with non-stop advertising while watching TV. According to the Website‚ “Love your Body”‚ the number one after-school activity for children ages 6-17 is to watch TV for. Many ads on TV subliminally tell us or make us want or feel something. Ads are powerful messages and content
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Examples of negotiable instruments A commercial paper is an instrument which embodies contractual rights‚ and the possession of the instrument is required to enforce those rights that are contained in it Although negotiable instruments (eg bills‚ cheques‚ promissory notes‚ certain bearer debentures‚ bonds and share warrants) are categorised as commercial paper‚ not all commercial papers are negotiable instruments. Examples of commercial papers which are not negotiable instruments include bills of
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Since the Middle Ages‚ commercial whaling has been a major contributor to the world economy. Whales were hunted for various reasons including for their oil and baleen. Hitting its peek in America in the 1800s‚ new technologies were invented to make hunting and killing whales easier and more efficient (Marrero and Thornton 2011). The modernization resulted in the depletion of the whale population‚ which drove the fishermen farther and farther out to sea. Seeing a need for global governance‚ the International
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Relationships between child-rearing practices and primary school children’s functional adjustment in the People’s Republic of China Gaines‚ L. and Esserman‚ J.F. (1981) A quantitative study of young children’s comprehension of television programmes and commercials Greenberg‚ B.S.‚ Fazal‚ S. and Wober‚ M. (1986) Children’s Views on Advertising. London: Independent Broadcasting Authority. Gunter‚ B. and McAleer‚ J. (1997) Children and Television‚ 2nd edn. London: Routledge. Ho‚ D. (1989) Continuity and variation
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Marketing (forthcoming). Bauerly‚ Ronald J. (1990)‚ "Humor in Advertising: Does the Product Class Matter‚" Proceedings of The Atlantic Marketing Association‚ 9-13. Biel‚ Alexander and Carol A. Bridgwater (1990)‚ "Attributes of Likable Television Commercials‚" Journal of Advertising Research‚ 30 (June/July) 38-44. Brooker‚ George (1981)‚ "A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals‚" Journal of Advertising‚ 10 (4)‚ 29-40. Bryant‚ Jennings‚ Dan Brown‚ Alan R. Silverberg
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Chromatography of Commercial Analgesics Using the thin layer chromatography the major components of a commercial analgesic tablet will be indentified and purified. The active ingredients of the analgesic used were characterized by comparison with chromatograms of aspirin‚ acetaminophen‚ ibuprofen‚ mefanemic acid‚ and caffeine through the use of UV chromatography then the Rf value was calculated for each solvent. INTRODUCTION In this experiment‚ thin-layer chromatography (TLC) will be used
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