discussion‚ we were asked to look at past Super Bowl commercial and review to see what type of strategies being used. For this assignment‚ I choose to discuss Pepsi Super Bowl ads. Watching commercials for years 2003‚ 2013‚ and 2016 cover a broad spectrum of strategies that company may have used over the years. The year 2003 Super Bowl commercial featured Osbourne family ("Super Bowl Commercial - Pepsi Twist Osbourne‚" 2003); this commercial the audience hears Ozzy Osbourne mumbling some words
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The SNL commercial expresses satire by discussing the pepsi commercial in a sarcastic way‚ also known as imitating it. This way‚ people will either find it humerous or incredibly rude‚ which is always the outcome in quality humerous videos. As for the SNL commercial‚ they even went out of their way to get people who look very similar‚ or not at all‚ to the original commercial. Then‚ it displayed what might have happened behind the scenes as the commercial was being filmed. This showed the director
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for marketers. Commercials have become something that we look forward to now as entertainment. These expectations are met by many companies as we watch‚ rate and judge each commercial. 36% of Americans planned to share their favorite ads after the game (Horovitz). Companies use this as an opportunity to sell their products indirectly. With marketing trending towards the online community because of our advances in technology‚ social
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mama‚ keep your hands off my Doritos!!!” This was the phrase that sent millions into a roaring laugh during the 2010 Superbowl Doritos commercial. This commercial says a lot about Doritos‚ considering the little boy holds them to the standard of his own mother implies that his love for them is just the same as the love he has for his mother. In many was this commercial was effective. One way was showing the little boy picking a fight with someone who is clearly bigger and stronger than him‚ another
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Do you like fruit flavored candy? My article is about the Skittles commercial. The message in the commercial is that liking Skittles‚ are contagious. In the advertisement the boy and girl were near the bleachers at their school. The boy looks like he has Skittles on his face‚ arms and legs. The girl started talking to the boy. The boy then says he has Skittles Pox. The girl then takes a Skittle off of his face and eats it. The girl’s face‚ then breaks out in Skittles Pox. At the end a voice
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Paige Walberg Professor McCloud English 1301 June 29‚ 2014 TV Commercial Analysis A son and his father are sitting at their table the dad pronounces‚ “I love Jell-O.” “Why?” the son asked‚ “Well…” the father began listing off the typical dad’s life to his son. The camera pans to the son as he visualizes himself in his dad’s shoes. The dad tells his son that every morning he wakes up “with a little less hair” the son is then shown in his dad’s clothes staring in the mirror with little
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Axe Spray Commercial “The AXE Effect - Women - Billions” I chose the “AXE Effect - Women - Billions” (Axe Spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it. its a brand of male grooming products‚ owned by the British/Dutch company Unilever and marketed towards young males. This company has been selling this product since 1983. Unilever is a British–Dutch multinational consumer goods company. Its products include foods‚
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Ethos‚ logos‚ and pathos are the three rhetorical appeals. In this commercial‚ ethos is used to establish credibility‚ logos is used to establish logic‚ and pathos is used to establish emotion. The commercial for Charmin toilet paper with the Charmin bears is an effective use of rhetoric because it makes you laugh‚ it gives examples of the toilet paper‚ and it creates trust. The Charmin commercial appeals to pathos effectively because it makes you laugh. The idea of a bear using toilet paper
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The Successful Factors of Pxmart’s Debut on TV When it comes to successful commercials in Taiwan over the past few years‚ the first thought that comes to my mind is the series of amusing and also very impressive Pxmart(全聯) commercials all the time. Several years have passed and I still remember every detail in the very first commercial of the series. It starts with an old-fashioned neonlight scene that could be often seen in Taiwanese variety shows decades ago. Then the host shows up and introduces
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Millennials with New Commercial Uber recently released a new commercial asking for drivers‚ especially millennials. The main character of the commercial repeats a phrase throughout the commercial: “go from earning‚ to chilling”. He uses these words to target millennials that have a strong desire to work when they want to. The main character is a millennial‚ he goes from driving people around to relaxing in a pool and hitting a piñata at a party. Uber has effectively used this commercial to hire people
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