REEBOK Introduction: Reebok is the oldest running shoe company‚ having been started by a cobbler in the UK in the 1890s. Capitalizing on American Paul Fireman’s foresight into the dance craze‚ aerobic craze‚ and later the rise of casual street basketball shoes‚ Reebok quickly became the number-one selling running shoe‚ easily beating and staying ahead of the then near-15-year-old Nike. In 1988‚ Reebok launched its first brand campaign‚ U.B.U. (ie‚ Reebok lets you be you). However‚ it went up against
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Commercial Analysis The setting is at the front of the house with a man knocking on the front door with some flowers. Then an attractive female comes to greet him and accepts the flowers. They are now in the living room area with the little boy in the same room with a video game controller. But on the table there is a bowl filled with perfectly stacked Doritos where the little kid of about 5 to 6 years old is playing video games. The man knocks on the front door of the house with a bouquet
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The Aggressive Ad Agency Summary Our cause study deals with Rob Lebow‚ who was a director of corporate communications for Microsoft Corporation‚ which is located in Redmond‚ Washington. Rob Lebow also helped administer the $10 million which were for the advertising budget. He is used to dealing with aggressive ad agencies but this time he encountered a dilemma. In his need to excel he searched for outside help in conducting an agency review‚ Rob Lebow had high expectations
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Sexism in Television Commercials Many of us have seen a commercial and felt offended by the sexist attitudes represented. It appears that on every channel‚ there is another television commercial trying to sell its product with beautiful women. These commercials can range from selling beer to selling cars (Sadiq). From sports to personal hygiene and home improvement products. Almost every commercial has someone missing proper attire‚ or insinuating the other is dumb or not as intelligent. These
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The Taylor Swift / Apple Music ad campaign‚ first released on April 1st‚ consists of various commercials featuring the award-winning singer. The first ad features Swift preparing for a jog on her treadmill. She puts on headphones and uses her phone to turn on the song “Jumpman” by Drake and Future. The rap song begins to play as she starts her run‚ and Swift begins to rap the song enthusiastically. With her arms flailing‚ she raps her way through half of the first verse. In mid-stride‚ she falls
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RBI/2011-12/ 9 Master Circular No.9 /2011-12 To‚ All Category – I Authorised Dealer Banks Madam / Sir‚ July 01‚ 2011 Master Circular on External Commercial Borrowings and Trade Credits External Commercial Borrowings and Trade Credits availed of by residents are governed by clause (d) of sub-section 3 of section 6 of the Foreign Exchange Management Act‚ 1999 read with Notification No. FEMA 3/ 2000-RB viz. Foreign Exchange Management (Borrowing or Lending in Foreign Exchange) Regulations‚ 2000
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The Skittles commercial entitled “Romance” begins with a zoomed-in camera angle of a teenage boy pouring a bag of skittles into his hands. At this point it is visible that the boy is wearing a blue hoodie accompanied by a blue‚ gray‚ and white shirt. The skittle bag itself is exaggerated in color and works to draw the attention of the viewer to the bag as its brilliant red gleams comparatively to the dull background of the boy’s shirt. As the skittles are poured into the hands of the boy‚ the sound
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ROLE PLAY BUSINESS MEETING Situation A condo sales agent is meeting with a family of three. These are first-time buyers who are shopping for a condo. They are at the sales office located next to the site of the future condo tower. Construction has not begun but a large billboard sign outside the sales office proclaims “over 80% sold - starting at $195‚000”. The four people sit down for their meeting inside the fashionably decorated office. Roles 1) Real estate professional This successful
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Ryan Fuller PHL 118 Tu/Th 9:30 Legalization of Marijuana Marijuana or cannabis is an illegal drug formed of the dried leaves and flowers of a plant called cannabis. Marijuana should be removed from the criminal justice system and be regulated in a manner similar to alcohol and tobacco. The legalization would benefit many people however‚ for now the substance is illegal in most of the United States. In fact in Michigan the possession of marijuana comes with up to a year of incarceration and
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dedication‚ patience and reputation of athletes around the world who all know what it takes to win. This particular advertisement is about the most marketable energy drink called “Gatorade”. The commercial features Dwayne wade‚ Serena Williams‚ Derek Teler and Robert Fgiffinll. The reason behind showcasing this ad is because Athletes‚ in particular a lot of restless practice in the day to day life. A Gatorade is very useful in those practice hours as it provides you energy to do. The names mentioned above
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