statement: When compared side-by-side‚ there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos‚ or logical‚ appeal whereas the second uses pathos‚ the emotional appeal‚ the target audiences for both commercials‚ and the effectiveness of each. 1. Pathos or logos? 1. VW uses more pathos than Lexus. 1. Humor is effective tactic in advertising. 2. By using humor‚ advertisers make their product more memorable. 2. Lexus uses more Logos
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The question is whether it is possible to distinguish between fantasy and true science fiction. I am reminded of the analogy‚ attributable I believe‚ to Theodore Sturgeon‚ of the elf ascending vertically the side of a brick wall. In a science fiction story the knees of the elf would be bent‚ his center of gravity thrown forward‚ his stocking cap hanging down his neck‚ with his feet quite possibly equipped with some form of suction cups. In a fantasy‚ on the other hand‚ the elf would simply stride
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Formation of Companies Introduction Associations of persons can take numerous forms. When discussing associations set up for the purpose of conducting trade‚ one considers three principle forms of partnership; partnership en nom collectiff; partnership en commandite and limited liability companies‚ with the latter being the most popular choice. A company is formed by the registration of certain documents with the Register of Companies as per article 76 (1). In instances of public or private companies
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The current Axe print advertisement in question is part of a global campaign to promote its new line of “Peace” products‚ trying to strike down the sexist image it had previously. Axe partnered with a non-profit organization called Peace One Day and aims to promote peace in the world by an anti-war agenda and also gender equality. An end to the gender wars. This is an example of using polysemy through the slogan “Make Love‚ Not War”‚ which is the use of the phrase to incorporate multiple meanings
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Maria Anwar M. Phil Literature – 2nd Presentataion on “Persepolis as a postmodern fiction” What makes Persepolis a Postmodern Fiction? A mix of High art and popular culture: Marjane Satrapi’s ’’Persepolis’’ is the latest and one of the most palatable examples of a postmodern genre‚ an autobiographical novel in form of a comic-book which tells the history of Iran from Marjane’s point of view. Persepolis is a postmodern graphic novel that blurs the boundaries between popular culture and high art
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The editors of “Flash Fiction” asked themselves the question‚ “How short can a story be and still truly be a story?” (11). With this in mind‚ they settled on a maximum word count of 750‚ with a minimum of 250. They debated keeping it as “one story to a page‚ just a little book of little stories‚” but soon realized that‚ without the turn of a page during a story‚ the reader is easily bored (13). Instead‚ they allowed the stories to begin and end naturally in the book’s layout. “Pumpkins” is a
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Gatorade: The G Series Advertising is everywhere. Companies and corporations use everything from TV commercials‚ magazine ads‚ billboards‚ and cars decorated with their latest product to catch the attention of their consumers. They want their advertisement to leave a lasting impression and use different techniques to do so. When the main goal is gaining other companies consumers‚ companies must expend large amounts of effort and money‚ by using location‚ appearance‚ and a message to draw in their
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DRAMA For many decades‚ drama has been in our world. It gives us feelings‚ emotions‚ morality and sometimes quotes. What is drama exactly? Is it a play? An action? Or just an entertainment? Hamilton Carole in his article “the study of drama” defined Drama to be a representational art‚ a visible and audible narrative presenting virtual‚ fictional characters within a virtual‚ fictional universe. Also he stated “Dramatic realizations may pretend to approximate reality or else stubbornly defy‚ distort
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American Gothic Fiction From Wikipedia‚ the free encyclopedia Url: http://en.wikipedia.org/wiki/American_Gothic_Fiction American Gothic Fiction is a subgenre of Gothic Fiction. Elements specific to American Gothic include: rational vs irrational‚ puritanism‚ guilt‚ Das Unheimliche (strangeness within the familiar as defined by Sigmund Freud)‚ abhumans‚ ghosts‚ monsters‚ and domestic abjection. The roots of these concepts lay in a past riddled with slavery‚ a fear of racial mixing (miscegenation)
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ABDUL RASHID ABDUL MAJID v ISLAND GOLF PROPERTIES SDN BHD [1989] 3 MLJ 376 ISSUE In this case‚ the issues is whether the board was entitled to levy and collect fees known as development fees from members? PRINCIPLES The defendants owned‚ managed and operate a social golf club. Membership of the club is of the following types which are honorary membership‚ ordinary membership‚ ordinary transferable membership‚ subscribing membership‚ institutional corporate membership‚ expatriate transferable
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