"Commercialisation of cricket" Essays and Research Papers

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    Pepsico India Case Study

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    business aiming to serve the long-term dynamic needs of consumers in India. Facebook Executive Summary Client: Agencies: Objective PepsiCo India spends heavily on TV and Print during the cricket season as the sport has a huge following in India. Occurring once every four years‚ the ICC Cricket World Cup is not only the country’s biggest sporting event but also the biggest media event. Ahead of the tournament in April 2011‚ Komli Media‚ a leading digital media network platform in the Asia-Pacific

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    Bay Land‚ Barbados was once picked as a fast bowler to represent the West Indies Test team. By today’s standards‚ he would have been thought too young to have a glass of red wine much less be handed a red ball to pelt at batsmen in international cricket. Unsurprisingly‚ in his first match at Sabina Park‚ like most fast bowlers‚ he was placed in the lower order to bat‚ specifically at number nine in the lineup. At the end of a career spanning 18 years for West Indies‚ this young man played 93 matches

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    Yuvraj Singh

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    a member of the Indian cricket team in ODIs since 2000 and played his first Test match in 2003. He was the vice-captain of the ODI team from late-2007 to late-2008. At the 2007 World Twenty20‚ he famously hit six sixes in an over against England’s Stuart Broad — a feat performed only three times previously in any form of senior cricket‚ and previously never in an international match between two Test cricket nations. He was named the Man of the Tournament in the 2011 Cricket World Cup and was one of

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    I Statement of the Problem 1) Company background Eric Bernat is the inventor of Chupa Chups. In 1956‚ Bernat proposed the commercialisation of his idea‚ the first sweet with a simple ball and a stick of wood and the success was immediate‚ in spite of the high price. In 1967 Bernat created the first foreign factory in France. Salvador Dalí‚ who in hardly one hour invented the famous yellow daisy to which the success of Chupa Chups is attributed‚ created the design of the logo. In the same year‚

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    Imran Khan

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    Imran started playing cricket at the age of thirteen and was inspired by his cousins . He completed school in Lahore and then moved on to England for higher studies at Oxford. He completed his education at Oxford. He initially played cricket for his college and later represented the English county Worcester at the first class level. He made his debut for Pakistan during the 1972 England series when he was eighteen and then went on to become a major force in world cricket. Imran Khan was a fine

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    [42] To help curb his mischievous and bullying tendencies‚ Ajit introduced him to cricket in 1984. He introduced the young Sachin to Ramakant Achrekar‚ a famous cricket coach and a club cricketer of repute‚ at Shivaji Park‚ Dadar. Achrekar was impressed with Tendulkar’s talent and advised him to shift his schooling to Sharadashram Vidyamandir (English) High School‚[1] a school at Dadar which had a dominant cricket team and had produced many notable cricketers.[43] Prior to this‚ Tendulkar had attended

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    Brand Ipl

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    Finance India. "A huge amount of intellectual property is being created by the complete IPL ecosystem which was sustained despite last year’s difficult economic conditions. This demonstrates the exponential value of IPL and the brand potential in a cricket loving country like India and other global cricketing countries‚" Brand Finance said in a release. The franchises have been a part of this growth. Chennai Super Kings‚ who were ranked fourth last year‚ has emerged the most valued franchise in 2010

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    Analysis on T20 D/L Method

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    A study evaluating external factors in T20 cricket by Mohammed Saeed B.Sc. (Hons) Nottingham Trent University‚ 2013 a dissertation submitted in partial fulfilment of the requirements for the degree of Financial Mathematics in the Department of Science and Technology Abstract With the introduction of Twenty20 (T20) cricket‚ teams around the world have had to adapt to different strategies. Bowling and batting styles have changed‚ from

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    explained later. After looking at all the selections‚ and purchasing the right reel‚ now comes the bait. The most common‚ and most likely the easiest to use‚ is live bait. Live bait is anything from worms‚ crickets‚ and grasshoppers to frogs‚ lizards and other small fish. The worms and crickets are probably the easiest to find and hook because they are so abundant. To put a worm on a hook‚ make it look as alive as possible‚ without it being able to squirm off of the hook. For big worms‚ such as Canadian

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    used in sports marketing is reaching millions of people instantly. Technology is one of the main catalysts for today’s changes in how marketing is done. In this research‚ the main focus is the application of technology in sports and specifically cricket. The Introduction of Television replays‚ Stump-cam‚ Snicko-meters‚ Hawk-eye technology and the ‘Hot spot’ has changed the phase of the game and has made it more appealing to the home audience. Hawk-eye technology was used in Wimbledon‚ as it

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