7-Up : The uncola. ABN AMRO Bank : Making More Possible Accenture : High Performance. Delivered Ace Hardware : Ace is the place with the helpful hardware man. Acura : The road will never be the same. Adobe : Better by Adobe. Adobe : Simplicity at work. Better by adobe. Aflac : Ask about it at work. AIG : We know money. AIG or American International Group Insurance Company : We know Money Air Canada : A breath of Fresh Air Ajax : Stronger than dirt. Alka-Seltzer
Premium Los Angeles International Airport Delta Air Lines Miller Brewing Company
The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
Premium Brand Branding Brand management
De-Extinction is one of the hottest topics in the science world currently and it tops the lists of conservation and genetic scientists alike for next big project. Though this could be a great way to learn of past species and finally see them for ourselves‚ at what cost is a species revived? The idea of bringing back an extinct species‚ such as some type of dinosaur‚ comes with many questions that most find to be debatable. Conflicts arise from every aspect of this “new” animal including how it is
Premium Extinction Plant Dinosaur
References: De Schweinitz‚ Jean. (2009). Chapter 7. Majors Biology Laboratory Manual‚ (81-88). Iowa. Kendall Hunt Publishing Company. http://urbancaliber.hubpages.com/hub/Temperatures-Effect-on-the-Fermentation-of-Yeast
Premium Yeast Brewing
BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
Premium Brand Brand management Branding
De-icing Background Research De-icing is defined as the removal of existing‚ snow‚ ice‚ frost‚ etc.‚ from a surface. De-icing is very important in winter in places in the north and sometimes in really cold places in the autumn. De-icing was first used to de-ice snow and ice on roads to so that all forms of transportation can continue in extreme cold weather and also has an important impact for making the roads safer for traffic
Premium
BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
Premium Brand Brand management
My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
Premium Coca-Cola Pepsi Cola
A P PENDIX C PPENDIX Simplified DES C.1 Overview ...................................................................................................................2 C.2 S-DES Key Generation .............................................................................................3 C.3 S-DES Encryption .....................................................................................................3 Initial and Final Permutations .....................................................
Premium Cryptography Encryption Cipher
Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
Premium Brand Marketing Branding