Onda de Mar: Catching the next wave QUESTION 1. Pros and Cons PROS OF THE EXISTING BRAND AND BUSINESS MODEL | CONS OF THE EXISTING BRAND AND BUISNESS MODEL (WITH POTENTIAL FOR IMPROVEMENT) | One of the two founders (Arango)‚ wants to cash out the company. | The second founder (Queipo) does not want to sell. However this founder is the soul and designer of the company. | Onda de Mar is an internationally (30 countries) high quality and proven brand with high revenues ($4 million in 2006)
Premium Marketing Supply chain management Colombia
1 Günter Schweiger‚ Thomas Otter and Andreas Strebinger The influence of country of origin and brand on product evaluation and the implications thereof for location decisions Dr. Günter Schweiger is Professor of Advertising and Market Research and Head of the Department of Marketing at Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration)‚ Austria. Mag. Thomas Otter is research assistant in the Department of Advertising and Market Research at Wirtschaftsuniversität
Premium Brand Advertising Brand management
Ingeniería en Telemática Ingeniería en Telemática | Resumen de Modelos de Sistemas Distribuidos | Sistemas Distribuidos | | Profesor: Lilian Dinorah Coronado de AlbaAlumno: Vega López Ana Cristina de JesúsMatricula: 090842San Luis Potosí‚ SLP. | 14/08/2013 | | System models In this chapter generally be described three key areas for designing distributed systems such as Physical models‚ Architectural models‚ Fundamental models‚ Physical models relate to the types of computers
Premium Architecture Peer-to-peer Systems theory
1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial
Premium Brand Branding Brand management
(2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns
Premium Brand Brand management Marketing
Indian Institute of Management Bangalore Post Graduate Programme Sales and Distribution Management PGP (Term 4) 2014-15 Prof. Avinash Mulky 1. Introduction The quality of sales and distribution management is an important determinant of success in customer acquisition and revenue growth for companies across business sectors. Although some businesses sell directly to their customers using a client acquisition team or company sales force‚ many sales organizations utilize a channel for
Premium Marketing
THE CONCEPT OF LUXURY BRANDS Contents I – LUXONOMY 1. The Basic Definition of Luxury 2.1. The Necessity-Luxury Continuum 2.2. The Relativity of Luxury 2.3. General Perspective for the Definition of Luxury 2. The Major Understandings of Luxury by Area of Research 3.4. The Philosophical-sociological Understanding of Luxury 3.5. The Micro-economic Understanding of Luxury: Luxury Goods 3.6. The Managerial Understanding of Luxury:
Premium Luxury good Luxury vehicle Branding
“CONCEPTO DE CONTABILIDAD DE ACUERDO A LAS NORMAS DE INFORMACIÓN FINANCIERA” INTRODUCCIÓN La profesión de Contador Público es indispensable en el mundo actual de los negocios‚ puede ser practicada desde diferentes puntos de los sectores de la economía y en distintas funciones dentro de las organizaciones‚ tanto públicas como privadas. Su indispensabilidad surge a partir de las necesidades de obtener información precisa de las operaciones financieras de un ente; del impacto de la globalización
Premium Empresa México
Topic: Café de Coral Background of Café de Coral The Cafe de Coral Group was incorporated in 1968‚ but it would not be until September 1969 when it opened its first Café de Coral restaurant in Causeway Bay. The chain gradually expanded over the next decade and went on air in 1977 when it promoted its restaurants through TV commercials. In 1979‚ Café de Coral established its first food processing plant‚ a move commonly taken to lower costs and ensures consistency. In 1986‚ the Café de Coral Group
Premium Financial ratios Earnings before interest and taxes Generally Accepted Accounting Principles
CM 502 Brands & Belief Brand Theory Paper 3. Explain the importance of interactivity for contemporary brand management. Refer to Arvidsson. What does he mean by this? How is brand design linked to new media? If you wish‚ relate to the notion of interface in Lury. First of all‚ in accordance with the question: the paper will be delving into selected chapters of Adam Arvidsson ’s book Brands: Meaning and Value in Media Culture and exploring other texts from Lury‚ Danesi and others in context
Premium Brand management Branding Brand equity