| Table of Contents Cost of Capital 2 Value of Equity 2 Cost of Equity 2 CAPM Model 2 Dividend Growth Model 3 Value of Debt 3 Cost of Debt 4 WACC (Weighted Average Cost of Capital) 4 Comparison to Joanna Cohen’s Analysis 4 Financial Statement Analysis 5 Nike Inc. 5 Financial Ratios 6 Leverage Ratios 6 Efficiency Ratios 6 Liquidity Ratios 7 Profitability Ratios 7 Valuation Ratios 7 Conclusion 8 Appendix A – Ratio Calculation 9 Leverage Ratios 9 Efficiency Ratios 9 Liquidity Ratios
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UNILIVER BRAND EQUITY Strategic Brand Management Assignment Student ID: Table of Contents I/ INTRODUCTION 2 II/ Definition of brand equity 2 III/ BUIDING BRAND EQUITY 2 IV/ CUSTOMER BASED BRAND EQUITY 4 V/ BENEFITS OF BRAND EQUITY 5 V / CONCLUSION 6 APPENDICES 7 REFERENCES 10 I/ INTRODUCTION Brand equity is one of the important ideas in brand management‚ marketing‚ in business practice or academic research. Improving and properly creating brand equity has been focused problem for most
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ABSTRACT All businesses have a need for capital to finance their daily activities and also for expansion. There are basically two methods of acquiring the finance: equity or debt. Both methods have advantages and disadvantages and the business must make a decision on the method to embrace depending on it’s long term objectives and the level of control the management desires to maintain. INTRODUCTION A business needs capital to be able to run its day to day activities
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7205MKT BRANDING Dr Dale Miller Course Convenor Seminar 3 Customer based brand equity ‘Brand news’ Customer based brand equity/ FBBE Uncles ed (2010) Noor‚ Styles & Cowley Ch.2 Read Ch 14 Fournier Be prepared to discuss Fournier’s work; Advanced students will also discuss subsequent authors who cite Fournier’s seminal 1998 work Consumer relationships with brands Brand positioning Introduction to the Brand Audit Building new brands Individual project: literature
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The Structure of the Equity Research Report Advanced Company Valuation Uppsala U i U l University it Department of Business Studies © Copyright 2005‚ Joachim Landström. All rights reserved L0- 2 The equity research report template Highlights Investment summary y Valuation Business description Other headings Industry description and competitive position Historical financial analysis Estimates Investment risks Disclosures © Copyright 2005‚ Joachim Landström. All rights reserved 1
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Internal and External Equity Comparison HRM/324 02/11/2013 Internal and External Equity Comparison Compensation packages are one of the most valuable pieces of the puzzle when an organization creates a program designed to attract and retain suitable employees. A well designed compensation package can ensure that employees are not only attracted to beginning work at an organization‚ but are also willing to stay within a corporation over time. A higher retention rate for employees can increase
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0DQXVFULSW &RPPRQ/LQNV&OLFN+HUH7R’RZQORDG The road map for private equity‚ venture capital and hedge funds in Mexico. Alternative assets as an accelerator of credit to firms in emerging markets Roberto Charvel Managing Partner at Vander Capital Partners and Professor at IPADE roberto.charvel@vandercp.com +(52155) 5408.0598 Campos Eliseos 405 Col. Polanco 11560 Mexico DF‚ Mexico Do well functioning stock markets and banks promote long-run economic growth? This is the way that Levine
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the eassy I will discuss the meaning and importance of equity in taxation since Adam Smith included it as one of the Canons of taxation. Equity is defined as “redistributive taxation induces allocative distortions by driving a wedge between the price the consumer pays and the price the producer receives” (Begg et al. 2005‚ p.219). There are two types of equity to be considered: the horizontal equity‚ and vertical equity. “The horizontal equity requires that people in similar situations should be
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RED BULL: BUILDING BRAND EQUITY IN NEW WAYS 02-05-2011 Question 1: Describe Red Bull’s sources of brand equity. Do these sources change depending on the market or country? Answer: Red Bull has a strong marketing strategy for communicating product value to customers. The strategy for building the brand has been created around a simple goal. Whenever a consumer is in need of energy‚ the company wants then to automatically think of Red Bull. The brand uses traditional media channels
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Common Law Contracts and the UCC Article 2 Wk 5 Reflection Erick Kopczick‚ Seth Simmons‚ Karl Svanberg Law/421 December 22‚ 2014 Charles deWitt Common Law Contracts and the UCC Article 2 Wk 5 Reflection There are some similarities when it comes to UCC and Common Law contracts. But UCC is for goods and tangible items whereas Common Law Contract is for the intangible items like services. UCC is use to eliminate the technical requirements of contract law. UCC relies on the merchants acting on good
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