Optical Distortion‚ Inc. Case Analysis Mengyuan(Myra) Xu A20266661 2011-12-08 2011-12-05 MC 510 Optical Distortion‚ Inc. Case Meangyuan (Myra) Xu CONTENT EXECUTIVE SUMMARY ...................................................................................................................... 2 INTRODUCTION .................................................................................................................................... 2 ANALYSIS ............................................
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The perceptual recognition would be to introduce a new stimulus to a child. When the infant is being introduced to something new‚ for example a new squeaky toy‚ or person‚ the child will appear unsure at first‚ until they begin to become interested in the stimuli. For this to happen it is important to repeatedly squeak the toy or shake the rattle to make a sound. By doing this the infant will become accustomed to the sound that it makes‚ and won’t appear to have so much fear. Once the infant is accustomed
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PERCEPTUAL MAP ON INDIAN WATCH INDUSTRY Perceptual mapping is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product‚ product line‚ brand‚ or company is displayed relative to their competition. In this discussion‚ we have analysed the concept of perceptual map on Indian Watch Industry. The concept clearly gives an insight of the Indian watch industry. The Indian watch industry started
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Hypothesis: It’s crucial to predict the outcome of the experiment and provide a hypothesis. A hypothesis allows the researchers to think about their prediction in relation to the experiment’s outcome. In this case‚ I had a few hypothesis and predictions on this experiment. First off‚ refraction is the bending of light when it travels through different medium. Therefore‚ the light will bend and it will shift away from the original location. However‚ I don’t know where the shift will be‚ but according
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Perceptual Maps in Marketing: Thorr Motorcycles Thorr Motorcycles is a company plagued with waning sales of their products. Thorr must make some decisions to boost their sales. With the use of a perceptual map‚ Thorr will be able to develop a visual representation that will act as a guide to assist the company in regaining their sales and their place in the market. Thorr Motorcycles is suffering from decrease in the sales of the Cruiser Thorr. The company must create a market plan that would
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Case Analysis----Optical Distortions‚ Inc. MKT6301 MARKETING MANAGEMENT 2012 FALL Group Members: Mina Ai Wenxin Gao Shuyue Jia Yang Pan Yiou Zhou Expected Value to Famers Reduced cost due to feed (For 1/2 feet) Cost per pound: 158/2000=0.079 $/pound Saving per year per bird: 156/20000*1/2*0.079*365=$0.1125 Saving on egg production Loss one egg 5 months: loss of egg per hen a year is 2.4 Cost per dozen: $0.50 Saving per hen per year: 0.50*2.4/12=$0.099 Reduced
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Optical Distortion Inc. – Questions for Discussion 1. What characteristics of the ODI contact lens are likely to make it appealing or unappealing to different types of chicken farmers? [If desired‚ this question can be rephrased to include a specific reference to literature on diffusion of innovations.] Advantages: reduction in mortality due to cannibalism among chicken from 25% to 4‚5% decrease in egg-production loss (savings on egg-production) savings on feed expenses fast process of installing
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Using Perceptual Maps in Marketing Simulation Summary Thorr Motorcycles is a $5 billion company producing a wide range of motorcycles. In addition to producing motorcycles‚ the company‚ also have licensing programs; sell T-shirts‚ shoes‚ toys for the motorcycle. The company offer services in dealer training‚ dealer software packages‚ motorcycle rental‚ and rider training (University of Phoenix‚ 2013). The sales of high quality of motorcycles are declining. The cost of a princely motorcycle was $200
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Optical Distortion‚ Inc. HBS Case Study 9-575-072 Marketing Management MKT 6301.002 – Fall 2012 Team Members Young soo Han Kevin Yang Jay Chi Lenny Liao Brad Standridge As of 1974 the chicken population in the US is already in excess of 400 million birds‚ with slow but steady growth expected through 1980. Given that fact that a great many of these birds live in tight quarters on very large chicken farms‚ a means of combating the chicken’s natural instinct
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