Harley-Davidson Motor Company was founded in 1903 by William S. Harley and Davidson brothers and has come to symbolize the all-American attributes of individuality‚ freedom and passion for adventure. Harley-Davidson produced by 1950 uniquely styled motorcycles that inspired an unusually high degree of brand loyalty achieving a 60 percent to 70 percent of US market share. By 1960 Japanese motor companies hit the country with quality motorcycles for cheaper prices because of a hug structure and efficient
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CHAPTER 4 Income Statement and Related Information ASSIGNMENT CLASSIFICATION TABLE (BY TOPIC) Topics 1. Income measurement concepts. Questions 1‚ 2‚ 3‚ 4‚ 5‚ 6‚ 7‚ 8‚ 9‚ 10‚ 18‚ 28‚ 31‚ 32‚ 33 1 1‚ 2‚ 7 Brief Exercises Exercises Problems Concepts for Analysis 3‚ 4‚ 5‚ 6‚ 8 2. Computation of net income from balance sheets and selected accounts. Single-step income statements; earnings per share. Multiple-step income statements. Extraordinary items; accounting changes; discontinued operations;
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Instructions (a) Prepare a multiple-step income statement for 2012. Assume that 60‚000 shares of common stock are outstanding. Brokaw Corp Income Statement For The Year Ended December 31‚ 2012 Sales Revenue Net Sales $1‚200‚000 Cost of Goods Sold 780‚000 Gross Profit 420‚000 Operating Expenses Selling Expenses $65‚000 Administration Expenses $48‚000 113‚000 Income from operations 307‚000
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Case Study (2) Questions: 1- Should Harley-Davidson continue to sponsor the Posse Ride? Why or why not? What role should the Posse Ride play in the HOG events mix? - Definitely ‚ they should continue to sponsor the posse ride . The experience is not only very beneficial to the Harley-Davidson management‚ but it is an experience that is forever remembered by the members of HOG. The main reason being bringing a good crowd together with a good amount of business by providing dealership business and
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Problem 12- 6 Statement of — Direct Method The income statement for Astro Inc. for 2010 is as follows: For the Year Ended December 31‚ 2010 Sales revenue $ 500‚000 Cost of goods sold 400‚000 Gross profit $ 100‚000 Operating expenses 180‚000 Loss before interest and taxes $ ( 80‚000) Interest expense 20‚000 Net loss $( 100‚000) Presented here are comparative balance sheets: December 31 2010 2009 Cash $ 95‚000 $ 80
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Summary 2 Introduction 3 Company Profile 4 4Ps of Harley-Davidson Marketing Mix Strategies 5 Product 5 Promotion 7 Price 7 Place 8 Harley-Davidson’s Value and its Competitors 9 Market segmentation 10 Evaluation of the target market 11 Intervention 12 Harley-Davidson SWOT Analysis 12 The 4 Areas of improvement and values 13 Conclusion 15 References 16 Executive Summary The researcher will discuss on Harley-Davidson (HD) and its marketing mix concepts and recommendation
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Excel Income Statement Exercise: Creating a multiple-page workbook and income statement model. In this Excel exercise you will create a simple Excel worksheet that will model a simple income statement. In future exercises you will enhance the worksheet by adding additional features. If you are unfamiliar with the features of Microsoft Excel‚ you should complete a Spreadsheets tutorial before beginning this exercise. To complete this exercise‚ you will create two Excel worksheets in an Excel
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Balance Sheet and Income Statement Jennifer Grayson BSA/500 June 4‚ 2011 Brian Keltch Balance Sheet and Income Statement The following four companies are related to the companies that have been in review over the last four weeks. These four following companies show how well the company has been doing over the last two years or not so well. The company has pulled their balance sheets and income statement to see if all the company’s financial needs are being met. If the company’s needs are
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information was taken from the 2006 financial statements of pharmaceutical giant Merck and Co. All dollar amounts are in millions. Retained earnings‚ January 1‚ 2006 $37‚980.0 Materials and production expense 6‚001.1 Marketing and administrative expense 8‚165.4 Dividends 3‚318.7 Sales revenue 22‚636.0 Research and development expense 4‚782.9 Tax expense 1‚787.6 Other revenue 2‚677.1 Hint: Prepare income statement and retained earnings statement. (SO 4) Instructions (a)
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Refer to the list of income statement items in Problem 2-6A. Assume that Corbin Enterprises classifies all operating expenses into two categories: (1) Selling and (2) General and administrative. Required 1. Prepare a multiple-step income statement for the year ended December 31‚ 2010. 2. What advantages do you see in this form for the income statement? 3. Compute Corbin’s profit margin. 4. Comment on Corbin’s profitability. What other factors need to be taken into account to assess Corbin’s profitability
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