QUESTION 3 Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?Do you think a similar strategy with a viral marketing campaign on the Internet would appeal the target market for Diet Coke Plus? Coca- cola is a global megabrand whose main products are soft drinks. With globalization that has triggered fierce competition‚ this firm‚ Coca-Cola faces intense competition hence it has to increase its market share by introducing new
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affecting Airline companies and safety is the first thing customers will consider. Since the ticket of Airline are usually expensive‚ customers would not give their money to the firms they do not trust. Secondly‚ this industry needs planes and experience of flying which also lowers the threat of new entrants. If a new firm plan to enter this industry‚ they need to firstly become licensed which may take more than one year‚ and after that they will be constantly being regulated by different organizations
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Will Pearson 1 Social Problems Zero Tolerance Shouldn’t Be Tolerated In September of 1997 a nine year old boy handed out Certs Mints in class. He was subsequently suspended from school for possession and distribution of “look-alike” drugs and was interviewed by a police officer (Skiba‚ Peterson 1999). This is just one of many injustices the current zero tolerance policy has handed out since it began to be used in 1989. The origins of this policy speak loudly as to what
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Business valuations are an important issue that is always overlooked by many people. Most people are focused on making profit‚ and other things take the least priority. People will rather buy business magazines about making money and improving sales. They are interested in business opportunities and ventures. Making profit is important‚ but how secure are you with the future? A business valuation shows you what the future looks like. The approach to business valuations depends on your type of organization
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DoubleClick in 2008; acquisition of Postini in 2007 and dMarc Broadcasting in 2006. Why would those innovative smaller firms have agreed such acquisitions or merger with Google? Using the growth theories critically evaluate the growth of smaller firms in relation to the influence of larger firms and identify specifically how Google’s strategy constitutes entrepreneurial growth. INTRODUCTION In the recent years Google‚ the most popular internet search engine has acquired a number of small
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LECTURE 8 STOCK VALUATION CLASS QUESTION 8 1. Dividend yield example: If two companies both pay annual dividends of $1 per share‚ but ABC company’s stock is trading at $20 while XYZ company’s stock is trading at $40. In which company would an investor prefer to investment based on its dividend yield? 2. If the stock market is semi-strong efficient‚ which of the following statements is correct? a. All stocks should have the same expected returns; however‚ they may have different realized returns
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EQUITY VALUATION MODELS Equity Valuation -Determining the total value of a company involves more than reviewing assets and revenue figures. An equity valuation takes several financial indicators into account; these include both tangible and intangible assets‚ and provide prospective investors‚ creditors or shareholders with an accurate perspective of the true value of a company at any given time Significance of Equity Valuation Model -Equity valuations are conducted to measure the value of
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Corporate Finance Spreadsheets 1. capbudg.xls: This program allows you to do a basic capital budgeting analysis for a project‚ and compute NPV‚ IRR and ROI. (For Macintosh version) 2. risk.xls: This program allows you to use past returns on a stock and a market index to analyse its price performance (Jensen’s Alpha)‚ its sensitivity to market movements (Beta) and the proportion of its risk that can be attributed to the market.(For Macintosh version) 3. capstru.xls: This program allows you
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UVA-F-1415-SSRN v 1.2 JETBLUE AIRWAYS IPO VALUATION My neighbor called me the other day and she said‚ ’You have an interesting little boy. ’ Turns out‚ the other day‚ she asked my son Daniel what he wanted for Christmas. And he said‚ ’I want some stock. ’ ’Stock? ’ she said. ’Don ’t you want video games or anything? ’ ’Nope‚ ’ he said‚ ’I just want stock. JetBlue stock. ’ --David Neeleman‚ CEO and Founder‚ JetBlue Airways It was the first week of April 2002‚ barely two years since the first
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PRINCIPLES OF VALUATION Because rational people prefer to receive benefits sooner than later and make sacrifices later than sooner‚ money‚ which provides the option to buy benefits‚ is likewise preferred sooner to later. If an individual prefers money sooner than later‚ then he/she values a dollar today more than a dollar tomorrow or a dollar in one year from now. A dollar today is worth a dollar today: therefore‚ a dollar next year must be worth less than a dollar today since it is less preferable/valuable
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