12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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ACCG399 Accounting in Context Macquarie City Campus Unit Guide Offered in Session 2‚ Undergraduate‚ City 2013 General Information Convenor and teaching staff: Lecturer –in-Charge: Email: Adrian Koit Adrian.Koit@mqc.edu.au Credit Points 3 Prerequisites ACCG224(P) and 42cp Corequisites N/A Co-badged status This unit is not co-badged. Contacting Staff Please use email as the first form of contact. Students are required to send all enquiries about the unit to the staff
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Commerce 370 – Midterm Exam – Sep-Dec-2011 – Solutions Name: ______________________________________________________ Student ID: __________________________________________________ Section (circle one): M-W 2:30pm ; Tu-Th 11:00am ; Tu-Th 2:00pm Write your name and student ID at the top of this front page‚ and circle your section. Check the number of pages in the exam. You should have X pages. This is a 100-point exam with 7 questions. You have 2 hours to complete the exam. Carefully administer
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company employs a multi-channel strategy‚ an important question is what pricing strategy should be adopted so that the company can optimize its profit. In our research we focus on the pressing question of a multi-channel pricing strategy under different market structures. We use a game theory model to specifically study the following questions: Under the Bertrand‚ Stackelberg and channel integration market structures‚ what is the optimal pricing strategy that the multi-channel company should adopt?
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Chandler: • Economies of scale: Cost per unit drops as the volume of output increases (geographical expansion) • Economies of scope: Use same raw and semi finished materials and intermediate production processes to make a variety of different products (move into related markets) • Functional divisions • First movers: companies that quickly dominated their industries by making large investments and gaining competitive advantage. (high market share) - created national and international
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The Power of Context Paper Most people would believe that we are shaped and defined by our values and moral character. However‚ Malcolm Gladwell argues‚ in the chapter “The Power of Context‚ Bernie Goetz and the Rise and Fall of New York City Crime” In other words‚ The Power of Context is the social setting and or the environment around you and how it affects your behavior. Anticipating resistance from the reader Gladwell uses rhetorical strategies such as real life examples‚ controlled experiments
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Assignment: Context Clues Directions: Using context clues from the sentences provided‚ try to guess the meaning of each word. Type or write the guessed meanings in the appropriate spaces provided. Then‚ use dictionary.com[->0] to listen to the pronunciation and find the meanings of the words as they are used in each sentence. Type or write the dictionary meanings in the appropriate spaces provided. 2 points for each context clue guess and 2 points for each dictionary meaning provided. 40 points
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In Heyward Ehrlich’s “‘Araby’ in Context”‚ he claims that James Joyce’s short story "Araby" is not a tale of an biological event of Joyce’s life‚ but rather an array of three significant external contexts‚ "namely the historical‚ the literary‚ and the biographical" (Joyce 261). Ehrlich utilizes these contexts to establish that Joyce’s objective was to create fictional identities. By first identifying the "Araby"‚ Ehrlich illustrated the historical facts of the actual bazaar that came to Dublin in
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Module A 1. Our understanding of context shapes the meaning of texts. Discuss with reference to the texts you have studied in Module A. 2. Our understanding of context shapes the meaning of texts. Discuss with reference to the texts you have studied in Module A. A Comparative Study of Texts and Context Through the use of context‚ composers can enrich one’s understanding of texts and explore the deeper intricate nature of the human spirit. Context refers to the set of circumstances that
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Scenario (1): Your CEO is concerned about sexual harassment in the workforce. The present course is outdated due to court rulings. As a result‚ a consultant is engaged to revise the existing harassment awareness program for all the employees. Context analysis: The company CEO is decided that there should be an intervention. In the above case company CEO is concerned about sexual harassment at workplace and the existing present course of the training program is outdated due to court ruling that’s
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