Växjö University School of Management and Economics Spring 2006 The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L’Oréal Paris Case Study Tutor: Christine Lundberg Examiner: Jerzy Kociatkiewicz Authors: Lauranne Fina 840903 IBO305 Tytti Luc 840502 IBM342 Emilie Venezia 840413 IBM342 PREFACE During this work‚ we experienced how to manage the relationships within our work group in order to be efficient. Trust and collaboration
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PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals‚ groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products. One of the 4P’s of Marketing‚ it includes all tools available for ‘Marketing Communication’ RETAIL PROMOTION: Retail Promotion is a comprehensive term for the means by which the retail offer is communicated to target customer groups‚ in order to inform‚ persuade
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Explain what promotional Mix is and what each thing does. Promotion mix elements are advertising‚ sales promotions‚ public relations‚ personal selling‚ and direct marketing. Promotion mix is when a company’s promotion strategy focuses on more than one element‚ so the challenge is to integrate these different communication tools in an effective way. To be sure promotion mixes works with the overall marketing mix‚ thereby combining elements of promotion with place‚ price‚ and product to position
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a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include width
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characteristics of Braaap is to meet to the motor enthuses with products based on motocross equipment‚ riding wear and casual wear with the consistent updates on news from around the world with new designs and motocross equipment. This is also allowing communication through the public and the dealers of motocross dealers with schools based on how to learn how to ride with links to dealerships for test driving opportunities. Braaap also promotes up and coming riders through championship races and amateur shows
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Plastic surgeries are used for many different reasons. It can be used to correct defects that are present from birth or to repair skin and tissue damage caused by disease‚ illness or injury. Some states are debating whether to make unnecessary plastic surgery banned so shouldn’t Missouri start to think about it? Plastic surgery can ruin many peoples appearances and can lead to death but can still help people that have been through an injury or disease. Scarring is a possible disadvantage of plastic
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Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com‚ the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). "The elements are the marketing ’tactics ’. Also known as the ’four Ps ’‚ the marketing mix elements are price‚ place
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Promotion Mix Developing Effective communication Identify the target audience Our main target audience are young adult age from 20-34 years old‚ they are either working or schooling. There are other groups which are not our main focus for example children. Children actually can influence their parents the cereals that they will want to have. We will still have to look into the population in a whole. Our main target audience are young adults aging from 18-36 years old‚ young families
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OPPORTUINITY OR THREAT DEMOGRAPIC (O) Men say no to body hair. The attitude of men towards the purchase and consumption of cosmetic products have changed. This is an opportunity because it will give rise to a new consumer group for the cosmetic industry. (O) Application of anti-aging cream demonstrated improvement in depth of wrinkles. The positive feedback from the users reveals the usefulness and efficiency of the product. Thus they will continue to use products. SOCIO-CULTURAL (T) Use
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NATIONAL ECONOMIC AND DEVELOPMENT AUTHORITY REGIONAL OFFICE 10 (NORTHERN MINDANAO) CAGAYAN DE ORO CITY PROJECT PROFILE Title Spanish Assistance for Governance to Innovative Network of Growers Attaining Nourishment (SAGINGAN)‚ formally known as BTCP (Banana Tissue Culture Project) Phase II Location Tubod‚ Lanao del Norte Proponent Municipal Government of Tubod Document Type Project Proposal/Project Formulation Document Description The project is intended to follow-through
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