Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market‚ who have different nationalities‚ genders‚ cultures‚ and ages. To enable this‚ Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of‚ and key messages about‚ the Nike brand‚” through different forms of visual aids and point-of-purchase advertising. In connection to this‚ Nike continuously aims to apply
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Objectives of the communication audit exercise What is Company communicating? Are these communications effective? These are the two main questions that have been stated from the start. A Communication Audit will answer these questions. A Communication Audit is a method of research that helps to determine the strengths and weaknesses of current internal and external communication. Our task was: • To understand the internal structure of chosen organization (nature of organization) • To
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Market Objectives Nike will have a number of different marketing objectives for their isotonic sports drink‚ Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though‚ this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product‚ Nike Go‚
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Marketing communication objective Planning is everything when it comes to measuring your success. If you fail to plan‚ it’s like a sailboat in the middle of the ocean without sails; you have no clue in which direction you will be sailing. This is why developing a marketing communication objective is paramount to your marketing success. What is marketing communications without having an objective? After all‚ an objective is the goal intended to be attained‚ which should be attainable and can be measured
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Integrated Marketing Communications Plan Outline 1.0 Executive Summary The executive summary is an important piece to your IMC Plan. Often‚ CEO’s will not take the time to read all of the details of the plan‚ so this particular part of the plan should be a one page summary of the goals‚ execution plan‚ and potential results. 2.0 Marketing Communications Objectives The marketing communications objectives set the tone for
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1.1.1 Communication and Advertising In general‚ communication is simply transmitting of ideas‚ information‚ messages‚ experiences etc between two parties i.e. sender and receiver. In terms of marketing‚ sender will be the firm and receiver will be the target audience. Advertising is any paid form or non personal presentation of messages to the target audience‚ sponsored by any firm or organization Communication plays a vital role in advertising process. The messages and information to be advertised
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Chapters 8-14 learning objectives Chapter 8: 1. Clear organization is vital to speechmaking. Listeners demand coherence. They get only one chance to grasp a speaker’s ideas‚ and they have little patience for speakers who ramble aimlessly from one idea to another. A well-organized speech will enhance the credibility and make it easier for the audience to understand the message. 2. The tips discussed for preparing main points are: Keep main points separate. Try to use the same wording
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globalization ’Globalization ’ is a slogan of key ideas for business theory and practice. It is often confusing; sometime used as a way of describing the spread and connectedness of production‚ communication and technologies across the world; the overlapping of economic and cultural activity; rather is also used to the efforts of the International Monetary Fund (IMF)‚ the World Bank and others to create a global free market for goods and services; politically and potentially‚ damaging for a lot
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
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