Nike Sweatshops Nike is the largest seller of athletic footwear and apparel in the world. The company is primarily engaged in the design‚ development‚ and worldwide marketing of footwear‚ apparel‚ equipment and accessories. The company operates in the US‚ Europe‚ Asia Pacific‚ the Middle East and Africa. It is headquartered in Beaverton‚ Oregon. (Datamonitor‚ 2006‚ p 4) By shifting manufacturing to developing countries‚ Nike is able to achieve significant cost savings owing to the lower
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price and brand. POPULAR BRANDS Most respondents considered brands important. 4PS OF NIKE Nike’s 4Ps comprised of the following approaches to pricing‚ distribution‚ advertising and promotion‚ and customer service: Pricing: Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high
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org/files/u5/LRNGlobalIntegrity.pdf Nike Corporation In this essay‚ I will attempt to present an analysis of the ethics and social responsibility issues that an organization can face when it is a global organization. One of the most recognized organizations globally would without a doubt have to be the Nike Corporation. Several years ago the Nike Corporation came under fire for using child labor in Pakistan and Cambodia to make their soccer balls. Because Nike came under fire for this unethical
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In the case study Nike: Managing Ethical Missteps and Seizing Opportunity‚ we explore the story of Nike: the world’s leading seller of athletic wear. As some may know and others may not‚ Nike was actually started (similar to FedEx by Fred Smith) from a college paper by Phil Knight which conceptualized importing athletic shoes from Japan into the United States. In 1964‚ Knight teamed up with a colleague and launched Blue Ribbon Sports‚ a distributor of Japanese athletic shoes which also marketed its
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Company Overviews Nike In 1964 in Oregon‚ Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971‚ a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson‚ Blue Ribbon Sports ’ first employee‚ made his most durable contribution to the
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In today’s world‚ Nike and Wal-Mart are two big corporations that play a vital role in many lives. They both started from humble beginnings and have become a big phenomenon not only in the United States‚ but globally as well. Through what I would call very smart business concepts both have been able to grow exponentially over the past few decades. Wal-Mart has been able to pretty much dominate retail while Nike has been able to pop up first in peoples mind when it comes to sports apparel. Wal-Mart’s
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OBJECTIVES OF THE STUDY The following objectives are identified:- Primary Objective. To know the usage and adaption of plastic money. Secondary Objectives. Secondary objectives are as under:- - To know the importance of plastic money in the daily life of consumer’s with reference to credit and debit cards. - To study the benefits of debit card & credit cards. - To find out the market leader among the various banks/ companies issuing credit and debit cards. - To know the problems faced
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go to battle and win‚we say it is NIKE” INTRODUCTION TO NIKE • Est. in 1960 in Oregon • Phil knight and Bowerman- founder • Started small and now has covered U.S and international markets • Nike is now one of the biggest mfd. Of the world BACKGROUND • Most of the factories are located in Asia including Indonesia‚China‚Taiwan‚India Thailand‚Veitnam‚Pakistan ‚Philippines and Malaysia • Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls more than 45% of
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Globalisation a11d Nike GLOBALISATION Globalisation is the growing relations of international markets and it involves the economic activity in the production of goods and services among countries. It involves aspects such as growth and productivity‚ employment and skills wages and unequal distribution in wages both internationally as within a country. Hence‚ the belief that globalisation leads to growth is present all over both the works of Friedman and Norberg‚ but can be illustrated by a quote
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NIKE‚ INC.: COST OF CAPITAL On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual-fund management firm‚ pored over analysts ’ write-ups of Nike‚ Inc.‚ the athletic-shoe manufacturer. Nike ’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in Fortune 500 companies‚ with an emphasis on value investing. Its top holdings
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