"Communication objectives of nivea men product" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Powerful Essays

    Marketing Nivea

    • 7910 Words
    • 32 Pages

    After shave Nivea Coordonator: Lect. Dr. Anastasiei Bogdan Studenti: Avram Maricela Georgiana Stanciu Elena Magdalena Grupa 1421 CUPRINS CUPRINS.................................................................................................................................................................2 REZUMAT INTRODUCTIV.................................................................................................................................3 CAP. 1 DESCRIEREA PIETEI........

    Premium

    • 7910 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Project Part 2 Principles of Marketing Georgia Southern University Dr. Bock Marketing Product Focus: Marketing and Product Objectives: Keurig’s marketing objective is to be the leading specialty coffee company‚ and to be the leader in coffee brewing innovation and no longer share the leadership board. These are explained in four different categories: Current Markets- Expanding Keurig’s current market will be done by teaming up with high brand name coffee sellers such as: Dunkin’ Donuts

    Premium Coffee

    • 1613 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Edition 14 Nivea For Men: Developing a marketing plan Answer sheet 1. What is the difference between product range and product mix? The product range are the different types of products from one particular category e.g. drinks orange‚ lemonade‚ raspberry‚ whereas product mix are the different categories of product that are sold e.g. drinks‚ sandwiches‚ fruit etc 2. How would the increase in marketing awareness affect Nivea s day to day operations? More staff‚ more sales‚ more products needed‚ extra

    Premium Marketing

    • 507 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Case study Nivea

    • 2472 Words
    • 10 Pages

    marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers‚ deodorant and shower products. In 1980 when Beiersdorf‚ the international company that owns NIVEA‚ launched its NIVEA FOR MEN® range internationally‚ it broke new ground with its aftershave balm product. It was the first balm on the market

    Premium Marketing

    • 2472 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    NIVEA CASE STUDY

    • 725 Words
    • 3 Pages

    the ’NIVEA for Men’ case study 1. Describe the ’Nivea for Menproduct range. Nowadays‚ Nivea is a famous brand of skin & beauty care in the world. The range of men’s products was launched in 1980 with an aftershave balm. This first product without alcohol (which irritate the skin) becomes quickly successful. After that‚ to develop new products‚ the company interested itself to the consumers’ needs‚ which was the protection of the face after shaving. It’s from there that Nivea for Men expended

    Premium Marketing

    • 725 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Lee Hsien Loong was sworn in as Singapore’s third Prime Minister on 12 August 2004. Mr Lee was first elected Member of Parliament (MP) in 1984 as a candidate of the People ’s Action Party (PAP) and has been re-elected six times‚ most recently in 2011 as an MP for the Ang Mo Kio Group Representation Constituency.  He was elected to the Central Executive Committee of the PAP in 1986‚ and became its Secretary-General in 2004.  Mr Lee was appointed Minister of State in the Ministry of Trade and Industry

    Premium Singapore Lee Hsien Loong Goh Chok Tong

    • 1647 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Nivea Marketing Project

    • 774 Words
    • 4 Pages

    PRICING: NIVEA which is truly a global brand has not met with success in India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants‚ talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy

    Premium Pricing Skin care

    • 774 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Nivea Marketing Strategy

    • 4261 Words
    • 18 Pages

    TABLE OF CONTENTS No. Particulars Page 1. Introduction 2 2. SWOT analysis 3 2.1 Direct and Indirect Competitors 4 3. Product analysis 5 3.1 Core Benefit 5 3.2 Actual Product 5 3.3 Augmented Product 6 4. Segmentation & Positioning strategy 6 4.1 Market Segmentation and Targeting 6-7 4.2 Market Positioning 8 5. Consumers Behaviour 8-10 6. Recommendation 10-11 7. Conclusion 11-12 8. Appendix

    Premium Marketing

    • 4261 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Case Study Nivea

    • 885 Words
    • 4 Pages

    Study #8: NIVEA NIVEA‚ one of the largest skin and face care brands in the world‚ was established in 1912 and introduced to the German markets. Germany has long been a center for skin care and cosmetics‚ and NIVEA was the leader and has continued to be one of the most recognized products in the market. With its brand image based on its products being clean‚ fresh‚ and natural it has become a timeless product recognized by its blue tin and white type face. Its first introduced NIVEA Crème in

    Premium Brand Brand management Branding

    • 885 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Nivea Case Study

    • 474 Words
    • 2 Pages

    THE TIMES 100 Downloaded from The Times 100 Edition 13 - http://www.thetimes100.co.uk Edition 13 Nivea : The use of the marketing mix in product launch Answer sheet 1. What is a consumer-led product? When the customer dictates the product market orientated. 2. NIVEA does market research‚ what are the two types of research? Primary and Secondary research 3. What are the advantages and disadvantages of both types of research and give examples? Primary e.g. questionnaires

    Premium Marketing Pricing

    • 474 Words
    • 2 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 50