MARKETING MANAGEMENT 555 Lecturer: ***** Assessment 1 Case papers overview Due: 14th February 2013 (Thursday) Word Count: 1588. Facebook Student Name: David Yew-Choong KAM Student ID: 1 WHY do people use Facebook? Whether it’s for posting updates‚ reposting articles‚ checking in locations/whereabouts‚ or playing Farmville – people participate in Facebook to stay connected‚ to relax‚ to be entertained‚ and to be kept informed (Bond‚ Ferraro‚ Luxton and Sands 2010‚ 4; Piskorski‚ Eisenmann
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F 1) FACEBOOK’s business model: It turned to be that facebook doesn’t have a certain business model to generate revenue‚ since facebook was launched at the beginning as a social site where people can meet and become friends‚ but never thought to have a profit out of these relationships built. But lately facebook owners started thinking about creating a business model to have a revenue out of the site’s functions‚ and decided to include the old fashion online business model which is creating display
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Communication is in the process of changing itself. It will always do this and always has throughout due mostly to technology and the way we see ourselves but at this point in time there a revolution occuring. The beginnings of this new change in communication took place through the Internet. It started out simply as email and instant messaging. This has been around for over ten years. Though an advanced form is in the works. It is people communicating by means of Web 2.0. Web 2.0‚ is the
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The effects of Facebook on depression in young adults Australian Catholic University Bachelor of Art and Social work‚ School of Arts and Sciences‚ Australian Catholic Universtity. Abstract This report was conducted to evaluate the links between social media sites such as‚ the effects of Facebook on depression in today’s youth. The Patient Health Questionnaire. 9 and a Diary was the method use to collect data
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Difficulty finding old status updates and conversations Facebook does give each thread a permanent url‚ e.g. https://www.facebook.com/Chris.V.Snyder/posts/10202102325020368 for Chris Lyspooner’s post "I have just been asked to sign and post a petition to the government to stop chemtrails ....." You get these urls by clicking on the "Notifications" globe icon and clicking on particular notifications. However‚ this list is cumbersome to scroll through if you’re trying to find a particular old thread
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INTRODUCTION: FACEBOOK WEBSITE When a student enters their first year of college‚ the first thing they do is created a profile of themselves on Facebook. Students try to network with students in the same university‚ so that they will be able to get to know people at their university. Facebook users try to provide information about them‚ so others‚ who have similar interest‚ may become friends with them. But sometimes‚ Facebook users provide too much information and don’t protect their information
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Contemporary Strategic Analysis of Facebook in Russia Subject: Contemporary Strategic Analysis Authors: Group Seven of all kinds (Anne-Gaëlle Le Gal‚ Hildegunn Nesje‚ Andreja Ojsteršek‚ Nikolay Semakov‚ Roman Shapurko‚ Elena Shatalova (Zlochevskaya)‚ Julia Shmeleva) Fall semester 2012 Mentor: Andrei Yu. Panibratov‚ Professor‚ Doctor in Economics‚ MBA Table of Contents Introduction 3 Social Networks Overview 5 The History of the Social Network Sites 6 Facebook overview 8 Part 1. Social
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| Facebook practices in academic institutions | A briefing paper on the ways universities use Facebook and other social platforms for interaction with students | | | | Department of Information ScienceLoughborough University24 May 2012 | Table of contents 1. Summary ---------------------------------------------------------------------------------- 3 2. Terms of reference --------------------------------------------------------------------- 3 3. Procedure ---
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Facebook after IPO Facebook was founded in February 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin‚ Andrew McCollum‚ Dustin Moskovitz and Chris Hughes. "Facebook was not originally created to be a company‚" CEO Mark Zuckerberg wrote in his SEC Registration letter a little more than three months before Facebook went public on May 18‚ 2012. It was built to accomplish a social mission — to make the world more open and connected." Facebook
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Both Facebook and Twitter are social networking tools. But while they have many similarities‚ they are different in many ways. Are the two competing for the same audience? Content Sharing Content shared on Twitter is likely to always be different than content shared on Facebook. Twitter only submits text posts‚ while essentially all forms of media can be posted on Facebook. Advertising Facebook’s advertising business is largely based on targeting users according to information they declare
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