HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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Introduction What is fashion? Fashion is something we deal with everyday. Even people who say they don’t care what they wear choose clothes every morning that say a lot about them and how they feel that day. One certain thing in the fashion world is change. We are constantly being bombarded with new fashion ideas from music‚ videos‚ books‚ and television. Movies also have a big impact on what people wear. Ray-Ban sold more sunglasses after the movie Men In Black. Sometimes a trend is worldwide
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Michael E. Porter’s 1980 book "Competitive Strategy: Techniques for Analyzing Industries and Competitors." Since then‚ it has become a frequently used tool for analyzing a company’s industry structure and its corporate strategy. In his book‚ Porter identified five competitive forces that shape every single industry and market. These forces help us to analyze everything from the intensity of competition to the profitability and attractiveness of an industry. Figure 1 shows the relationship between
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the new fashion vogues are just mere modifications and revivals of existing fashion models. Topic Outline: I Fashion Evolution A Fundamentals and Natures of Fashion B Contributing Factors of Fashion Evolution II Fashion Vogues A Fashion vogues of the old generations (1950s to 1980s) B Fashion vogues of the new generations (1990s to 2000s) III Deductions Topic- Sentence Outline: I Fashion Evolution A Fashion is delineated
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References: Living green magazine. 2013. Four Very Eco-Friendly Fashion Designer [Internet] (Updated 23 May 2013) Available at [accessed 5 November 2013] JCCAC. 2011. About JCCAC [online]. EPA.2013.News & Events [Online] (updates 21 Aug 2013) Available at http://www.epd.gov.hk/epd/english/news_events/archive2013.html
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Changing Fashions Fashions come and go and change rapidly with the years. Fashions come into style‚ then go out because people love change‚ variety and new things. No one wants to wear or use something that’s considered to be old. With the constant changing in the ideas of man‚ changes in style‚ manners‚ and attitude come about. When new fashions are established‚ it spreads very quickly‚ mainly among young teens and adults. The youth are more aware of what is going on in the society today – fashion
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Karen Templer started Slow Fashion October‚ to start discussion and explore the wide range of topics related to sustainable fashion. You can read more about it on her (fabulous) blog. I have already been inspired by reading other peoples stories and am looking forward to reading even more. It makes me excited to hear I so many of you thinking about this topic and making changes to how you work and make. Here is my (late) story for week 1 of the#slowfashionoctober / @slowfashionoctober. When I
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Teenage Fashion In today’s society young teenage females have to follow many rules‚ but fashion is the only thing they feel like they can control. Young females see fashion as a huge impact on their life and they feel that they have to dress a certain way just to fit in now days. Fashion is what’s current and what is "in the moment‚" and it often strikes interest in a large number of people. The clothes we choose to wear tell a lot about ourselves. For teenagers‚ fashion is first and foremost
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‘‘Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities’’. Bennet‚ A. (2005). Culture and Everyday Life. London: Sage. p. 96. Discuss this statement with reference to individual examples. As Bennet suggests in the above statement‚ People use fashion as one of the easiest and realistic ways in which they can express their personality and their true identity to show to others in their everyday life to show their
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Fashion evolution through the years Who didn’t have been heard something about the most representative eras of the fashion‚ like 50s‚ hippie’s age‚ disco fever‚ or grunge? All these ideologies had been make an important change through the time. There exists a great evolution through the fashion of the 40s to the 90s‚ and it involves different ideologies‚ dress trends‚ shoes and hairstyles. I’m going to mention only the most representative eras of the fashion that marks a significant change in our
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