Marketing strategies of BSNL By Shri G S Grover Director (C &M)‚ BSNL. Shri N K Srivastava CGM ALTTC Ghaziabad. Shri Sunil Kumar DDG Marketing BSNL CO.
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BSNL competitive portfolio & Change Management M Ramesh‚ marimuthuramesh@rediffmail.com Synopsis: Bharat Sanchar Nigam Ltd. formed on 1st October „2000‚ is one of the largest & leading public sector units providing comprehensive range of telecom services in India. They operate under 13 different brands. Their customer base as on July 31‚ 2011 was at 95.14 Million. BSNL has an installed Network in the country comprising about 43.74 million line basic telephone capacity‚ 8.83 million WLL
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BSNL August marked an important transition at Bharat Sanchar Nigam Limited (BSNL). Gopal Das took over as chairman and managing director (CMD) of the state-run‚ integrated telecom service provider‚ following the retirement of former CMD Kuldeep Goyal. His appointment is being looked upon with much anticipation as a lot rides on him. The once-coveted telecom operator has been on a downward spiral and Das will need to dip into every resource and skill he has acquired during his 35-year-long telecom
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American Marketing Association defines marketing as "the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Profit earning is the ultimate aim of a business organization
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3. BSNL SERVICE 4. Customer Relationship Management ➢ MARKETING STRATERGY • Marketing Objective • Marketing Process • Social Responsibility ➢ CONSUMER SERVICE 5. Complaints Handling ➢ Complaints: A Critical Form of Communication ➢ Why is Complaints Handling Important? ➢ Complaints Management System: Management’s Role ➢ Customer Retention Strategy: Costs and
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KURUKSHETRA‚ HARYANA GUIDED BY: SUBMITTED BY: Mr. YOGESH Monika Chauhan BSNL‚ KKR ROLL NO. 3509087 ECE
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NIGAM LIMITED (BSNL) SUBMITTED BY:- ARINDA MANDAL (ROLL NO.:-11202134) ABHINAV SRIVASTAVA (ROLL NO.:-11202135) PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136) MUNLINA SATPATHY (ROLL NO.:-11202137) Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis Of BSNL * BCG Matrix Of BSNL * Value Chain
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: MARKETING RESEARCH AND SALES PROMOTIONAL ANALYSIS IN BSNL WITH SPECIAL REFERENCE TO BROADBAND & 3G SERVICES [pic] The project is entitled with marketing research and sales promotional analysis of Broadband & 3G services in BSNL (BHARAT SANCHAR NIGAM LIMITED) . Marketing research is an important term of the marketing ‚ an highly specialized
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BSNL to revamp branding strategy {draw:rect} The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand. {draw:rect} Thomas K Thomas New Delhi‚ Sept. 27 After Vodafone Essar‚ it is now the turn of State-owned Bharat Sanchar Nigam Ltd to undertake a major revamp of its branding strategy. The telecom major has decided to bring seven of its brands for various telecom services under a uniform identity. The
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BSNL Prepaid mobile customer can know the details of Main balance‚ Local & STD SMS balance‚ Voice Balance‚ FRC On-net Balance & Validity‚ GPRS Data Balance & Validity‚ On-net Video Call Balance & Validity etc.. 2G/3G GSM mobile prepaid vouchers which are called as scratch cards/cash cards allows the Prepaid GSM mobile customers to recharge their account by the following ways >> By dialing 123 from mobile phone and follows the IVRS instructions to recharge. >> Type
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