McDonald’s in Russia (Technological approach) By Donald Jordan In 1985‚ Mikhail Gorbachev started a new programme of the reformation of the USSR‚ Perestroyka. It was aimed to improve the overall technological and industrial base hoping to increase the quality of life for many citizens in the country. The openness of the Soviet Union towards the Western world led to the new stage of relationships between the country and the Western companies. One of first firms interested in the Soviet market
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“Assess the view that the condition of the peasantry in Russia was transformed in the period from 1855 to 1964.” The conditions of the peasantry varied within the period 1855-1964 as the rulers had different ways of dealing with the peasants. There were times when the communists treated the urban working classes far worse than the tsars did such as during the rule of Stalin. On the other hand‚ there were also occasions when the tsars carried out policies that benefited working people such as reducing
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pricing Always at the same level as Western Europe or make it as a mid-priced brand . Second issue was the sustainability of the different marketing strategies in Russia. Finally Procter & Gamble has to decide whether to extend its portfolio by launching Alldays or Tampax. SITUATION ANALYSIS Always is the current market leader in Russia with its premium positioning. According to the researches‚ Russian consumers have a very rational approach towards products and their decisions about the brands are
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Throughout history Russia has went through many invasions‚ reforms‚ and led under the worst leaders imaginable‚ but has seen great rulers such as Peter I. Through many reforms‚ modernizations‚ and increased education‚ The Russian Empire developed into a stronger European State than it once had been. Russia was broken down to nothing and built back up stronger becoming a power in Eastern Europe. Russia’s development from the Mongol conquest to Peter I was much different from the 13th century to the
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IKEA IN RUSSIA INTRODUCTION Today‚ we present our analysis of the adaptation of a multinational in an emerging country. We chose to study the Ikea’s case because the company is the leader in the field of interior design and furniture. In addition‚ we chose to focus on the implementation of Ikea in Russia because the cultural differences between Russia and Sweden are important. This cultural distance shows the importance of brand policy and how it could have an impact on sales as well as
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Modern Russia: Overview Russia faced enormous problems in the 1990s. After 70 years of communism‚ with its planned economy and controlled currency‚ Russia was ill-equipped for a rapid conversion to capitalism. Factories were in poor repair and inefficient‚ and their consumer products were shoddy. Managers did not have the know-how to function in a market economy‚ nor were workers prepared for the uncertainties of the marketplace. The transportation and delivery system for the goods they produced
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same in any emerging market and all have to be considered by the possible new organisation. Russia has a reputation for organised crime and corruption which has long been an issue for any investors. There are very strict laws in Russia to do with mode of entry and so the country usually prefers to trade with its former Soviet allies. Potential tourists could be eliminated from entering Russia due to the strict rules on visas for all tourists entering the country. There are a number of
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org/projects/soviet_union/stalins%20impact%20on%20society.htm http://www.gendercide.org/case_stalin.html Essay It was said by many that Stalin was a great and successful leader‚ however‚ though he was successful in industrialising Russia‚ Stalin proved to be a cruel‚ merciless leader to his people. The economic growth of Russia under Stalin’s rule was abundant‚ but the human loss was devastating. Stalin was also very paranoid and took great measures in the purging process‚ eliminating all potential threats‚ mainly focusing on
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Russia also officially known as the Russian Federation is a country in northern Eurasia. It is a federal semi-presidential republic. At 17‚075‚400 square kilometres (6‚592‚800 sq mi)‚ Russia is the largest country in the world‚ covering more than one-eighth of the Earth’s inhabited land area. Russia is also the world’s ninth most populous nationwith nearly 144 million people as of 2015. Culture Russian culture has a long and rich cultural history‚ steeped in literature‚ ballet‚ painting and classical
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Question 1. Moscow‚ Russia- I choose this because it is the center of all things in Russia (capital city and the most populous federal part of Russia‚ a major political‚ economic‚ cultural and scientific center in Russia) Question 2. Culture- majority of believers belong to the Orthodox Christian (adopted Christianity under Prince Vladimir of Kiev in 988‚ Russia soon laid foundations for the rise of the Russian Orthodox Church) Orthodox teachings include the doctrine of the Holy Trinity
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