Amity Center for eLearning J-Block‚ Amity Campus Sec-44‚ NOIDA (UP) India 201303 ASSIGNMENTS ADL - 41: ADVERTISING AND SALES PROMOTION Subject Name & Code : Study Centre : Permanent Enrollment Number (PEN): Date : Advertising and Sales Promotion ASSIGNMENT INSTRUCTIONS: 1. Students are required to submit three assignments ASSIGNMENT Assignment A Assignment B Assignment C DETAILS Five Subjective Questions Three Subjective Questions + Case Study Forty Objective Questions MARKS 10 10 10 2. 3
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ASSIGNMENT #1 The 7C’s of communication are identifiable in this communication and are as follows: Concise: The conversation is concise and the messages are kept short and to the point. The questions are direct with a focus on finding the cause of the problem rather then scolding or blaming. Courtesy: Both the people involved in the conversation show courtesy towards one another and show politeness by appreciating each other. Complete: The conversation is complete‚ all aspects of what was needed
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BS-Mass Communication Semester: 1st Subject: Introduction to Mass Communication Submitted by SALMAN Submitted to Mrs. Robina Nabeel MINHAJ UNIVERSITY LAHORE‚ PAKISTAN Advertisement media: Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them‚ as defined by the Advertising Association
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up a magazine or a newspaper we are bombarded with advertisements whether for lifestyle products‚ new television shows or any other consumer goods or services that we may or may not need. Now whether one actually takes notice of this non verbal communication between companies and consumers is besides the point and as we are only viewing these images for a few seconds at a time‚ it is understood that the consumer can follow what is going on and is able to read visual images and what the particular advertisement
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Technological Educational Institute of Athens essay for Communication in Business and Tourism to prof. Katsoni “Advertising in a complex of marketing communications” by Yulia Shmakova spring semester 2014 Introduction: Looking through information on the Internet for the subject chosen by me‚ I met a number of interesting sites in which the questions connected with development of advertising in the sphere of tourism and advertising as a whole were taken up. Me similar information interested
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attention on food’s safety and nutrient value; parents tend to choose baby formula with highest nutrition for their baby‚ even for high price. Thus‚ many companies want to decrease parent’s concern and increase band image plus credibility though advertising at the same time. In this paper‚ we use uncertainty reduction theory to compare three 2012’s baby formula’s television commercials. Because all baby formulas are very much alike‚ to stand out from the market and differentiate themselves from their
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Business Communication is communication used to promote a product‚ service‚ or organization; relay information within the business; or deal with legal and similar issues. Business Communication encompasses a variety of topics‚ including Marketing‚ Branding‚ Customer relations‚ Consumer behaviour‚ Advertising‚ Public relations‚ Media relations‚ Corporate communication‚ Community engagement‚ Research & Measurement‚ Reputation management‚ Interpersonal communication‚ Employee engagement‚ Online communication
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1.1.1 Communication and Advertising In general‚ communication is simply transmitting of ideas‚ information‚ messages‚ experiences etc between two parties i.e. sender and receiver. In terms of marketing‚ sender will be the firm and receiver will be the target audience. Advertising is any paid form or non personal presentation of messages to the target audience‚ sponsored by any firm or organization Communication plays a vital role in advertising process. The messages and information to be advertised
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Advertising is a form of communication tool used by firms in marketing designed to increase awareness to the customers as well as positioning it in their mind. The major aim of advertising is to drive the consumers towards changing their behavior in buying and persuade them to prefer the particular advertised item. It has been broadly defined as a non-personal paid for communication about a certain organization‚ idea or goods and services that is persuasive in nature by a certain sponsor. Today almost
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The Role of Social Media in Health Advertising and Promotion Introduction Since the first e-mail was sent in 1971‚ much has changed in how the web is used. The internet has afforded everyone a front-row seat to the trailblazers behind cutting-edge innovation‚ as well as their ambitious awareness into the history of technology‚ its most cardinal moments and how it can be applied to different aspects of everyday life to improve one’s experiences. Social media has become a huge part of this and we
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