INTRODUCTION A. Mass media as a product of modernity B. The development of communication and media as an academic discipline C. DEFINING THEORY Theory – system of law-like propositions THEORY – helps make sense of phenomena THEORY – helps in guiding action THEORY – helps predict consequence/behavior of reality THEORY – propositions to understand reality KINDS OF MEDIA THEORY * Social Scientific * based on systematic and objective observation of media and other relevant
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state of the present media. The century commenced with the influx of new forms of media as modernization uncontrollably invaded all social forms. The dominant medium of the nineteenth century‚ the newspaper‚ sustained its power at the beginning of the century. Moving pictures‚ or film‚ was born and started to form its own cult of followers. The entrance of radio and television also received a warm welcome from the masses in the succeeding decades. These innovations in media technology received harsh
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ssignment-1 Sociological theories: The sociological approach to communication theory is based on the assumption that there exists a definite relationship between mass communication and social change. 1. CULTIVATION THEORY History Cultivation theory was an approach propounded by Professor George Gerbner‚ dean of the Annenberg School of Communications at the University of Pennsylvania. He began the ’Cultural Indicators’ research project in the mid-1960s‚ to study whether and how watching
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to examine two theoretical approaches from communication theory. Two theories I have selected to inform the reader are Technological Determinism and Genderlect Styles Theories. To my knowledge the reader has no idea of how these two communication theories operate. I will use the knowledge from class lectures and materials such as scholarly articles and online research to inform the reader of how these two theories can be effective in their communication skills. To gain a better understanding of technological
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IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 DEPARTMENT OF MASS COMMUNICATION MANAGEMENT AND SOCIAL SCIENCES CARITAS UNIVERSITY AMORJI – NIKE ENUGU AUGUST‚ 2013 TITLE PAGE IMPACT OF SOCIAL MEDIA ON THE STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION
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Review the following scenarios‚ and then write a paragraph for each one describing what media you think would be most appropriate to use and why. See Table 10-3 for suggestions. a. Many of the technical staff on the project comes in from 9:30 a.m. to 10:00 a.m. while the users always come in before 9:00 a.m. The business users have been making comments. The project manager wants to have the technical people come in by 9:00‚ although many of them leave late. b. Your company is bidding on a project
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social marketing theory Social marketing theory is defined as "the use of marketing principles and techniques to influence a target audience to voluntarily accept‚ reject‚ modify or abandon a behavior for the benefit of individuals‚ groups or society as a whole" (Kotler‚ Roberto‚ Lee) . This form of marketing is used especially in the area of health awareness‚ but also for not-for-profits and in order to spread political messages. It is a way of viewing non-government organizations as businesses
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uses and gratifications approach‚ is one of the popular mass communication theories‚ severs as a theoretical background for this study. The uses and gratification approach target on the goal of the receiver‚ not the goal of the communicator (Severin & Tankard‚ 2001). In another way‚ the audiences use the media to fulfill certain needs. This approach is one of the most cited communication theories as best tool for analyzing new media technologies (Ebersole‚ 2000). Katz‚ Blumler‚ &Gurevitch (1974)
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04/06/2013 Social media - Wikipedia‚ the free encyclopedia Social media From Wikipedia‚ the free encyclopedia Social media refers to the means of interactions among people in which they create‚ share‚ and exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of
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The development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media‚ but social media offers many opportunities for public relations practitioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis‚ 2010) Social media is defined as the democratization
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