"Communication theories in the age of social media" Essays and Research Papers

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    Social Comparison Theory

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    The social comparison theory proposes that people have a drive to determine their progress and standing within life and as a result they often seek out standards to which they compare themselves (Festinger‚ 1954). With 69% of internet users having a social media profile and spending approximately 12.5 hours per week on social media (Sensis‚ 2016)‚ Fardouly and colleagues have presented their theories on the role of social media on the body image of young women‚ with reference to their own research

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    Social Cognitive Theory

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    Saad Bennani Social Cognitive Theory Application Report a. Description of your theory Originally coined from the social learning theory‚ the social cognitive theory (SCT)‚ evolved to better suit the knowledge of the time of “human information processing capacities”‚ and “biases that influence learning from experience‚ observation‚ and symbolic communication.” SCT can be divided into five sub-category constructs‚ which group the key concepts. (a) Psychological Determinants of Behavior: This

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    Social Facilitation Theory

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    analysis in psychology is that the mind can be scientifically studied by using theories and research models. One theory is the social facilitation theory‚ which is the tendency for people to perform better on simple tasks when they’re in the presence of others than when they are alone. Norman Triplett’s study on this theory in 1989 is believed to be the first of this kind. Triplett first noticed the effect of social facilitation in his research on racing cyclists. Cyclists performed better and

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    Social Penetration Theory

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    Founder of the theory The founders of the theory were Irwin Altman and Dalmas Taylor. Altman is a distinguished professor of psychology at the University of Utah whereby Taylor is a professor of psychology at the University of Texas‚ Arlington. Altman and Taylor developed this theory to provide an understanding of the closeness between two individuals. Apparently‚ social penetration is defined as a process that moves a relationship from non-intimate to intimate. The theory states that this

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    Social Media Research report Table of contents Page 1. Introduction 2 2. Definition of social media and global economy 3 3. Social media and establishments of networking sites 3 4. The business impact towards the social media 4 5. The role of the social media in the society 5 6. Conclusion 6 7. Reference list 7 1. Introduction This research report will elaborate on the social media as a concept that

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    ranging from individual identities to collective identities of groups‚ to stigmatized identities. One way we identify is through social aspects of our lives‚ this is called social identity. Social identity is defined as the part of a person’s self-concept that is based on his or her identification with a nation‚ religious or political group‚ occupation‚ or other social affiliation (Arsonson‚ Wilson‚ Akert‚ & Sommers‚ 2013). How a person identifies can impact different areas of psychological

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    Social Exchange Theory

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    Power Theory Paper- Social Exchange Theory Have you ever finished a movie and thought that it felt relatively relatable to your own life? Maybe it was a situation such as a fight with a boyfriend‚ or a parent. Maybe you were able to picture yourself as the main character because you felt as though you had many similar traits‚ values‚ or problems. The media often uses underlying psychological and communication theories in their scripts‚ because they are applicable to the average human being. The

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    Media Theory Study Guide

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    Part I: Media Theory-Gender‚ Race‚ and Class I. Media Theory/Cultural Studies Approach A. Cultural Studies Approach- three-part method of analysis that includes examining 1) political economy‚ 2) textual analysis‚ and 3) audience reception. B. Kellner suggests analyzing all three areas is necessary to understand the media “‘chain’ from production to consumption.” C. Political economy- examines how texts are produced within a society marked by class‚ gender‚ and

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    Customer knowledge management via social media: the case of Starbucks Alton Y.K Chua and Snehasish Banerjee Abstract Purpose – The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. Design/methodology/approach – The paper uses a combination of qualitative case study and netnography on Starbucks‚ an international coffee house chain. Data retrieved

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    Social Media Marketing

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    Social networking has become a major part of society. Even big businesses and celebrities are jumping on the social networking bandwagon. Many people wake up each day and check social websites first thing in the morning instead of reaching for a newspaper. According to Mashable.com‚ as of June 2010‚ American Internet users spend more than 22 percent of their online time using a social networking site. Since people are spending such a large amount of time surfing social networks‚ it is important to

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