Material Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. • What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience? |Audience-Focused Communication
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cAxia College Material Appendix B Use the matrix to complete the information. Write 3-4 sentences for each item. • What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience? |Audience-Focused Communication
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to examine two theoretical approaches from communication theory. Two theories I have selected to inform the reader are Technological Determinism and Genderlect Styles Theories. To my knowledge the reader has no idea of how these two communication theories operate. I will use the knowledge from class lectures and materials such as scholarly articles and online research to inform the reader of how these two theories can be effective in their communication skills. To gain a better understanding of technological
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Magic Bullet Theory (Mass Media Communication Theory) Rey B. Labial Jr. Dr. Ismael N. Talili Presenter‚ TCM 3k2 Professor of Communication Introduction Theory Definition Magic Bullet Theory‚ also known as the Hypodermic Needle Theory‚ was the first major theory concerning the effect of the mass media on the society. The theory implies that mass media has a direct‚ immediate and powerful effect on its audiences. Theorist HAROL LASSWELL Background Information
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Communication is a transactional process and in a health context it is an important part of health and social care. Communication is an essential‚ instrumental and purposeful process. The communication transaction is one of sharing information using a set of common rules. In health and social care communication is a planned process the effectiveness of this planned process comes to fruition when the audience has achieved‚ acted on or responded to a message. The basic representative model of communication
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Communication theory is a field of information and mathematics that studies the technical process of information and the human process of human communication. According to communication theorist Robert T. Craig in his essay ’Communication Theory as a Field’ (1999)‚ "despite the ancient roots and growing profusion of theories about communication‚" there is not a field of study that can be identified as ’communication theory’ Origins[edit] The fundamental problem of communication is that of reproducing
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Argyle’s Communication Theory(Cynosaurus ) 6. Message understood (receiver) (etal‚ 2012) 5. Message decoded (decodes) Advantages Explains how communication is a two way process and therefore explains how conversation works. This means that health and social care workers need to be good listeners and need to check others are understanding what they are saying. Disadvantages Its emphasises that health and social care workers need to be good listeners and have a variety of communication skills to
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social marketing theory Social marketing theory is defined as "the use of marketing principles and techniques to influence a target audience to voluntarily accept‚ reject‚ modify or abandon a behavior for the benefit of individuals‚ groups or society as a whole" (Kotler‚ Roberto‚ Lee) . This form of marketing is used especially in the area of health awareness‚ but also for not-for-profits and in order to spread political messages. It is a way of viewing non-government organizations as businesses
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Theories of communication I will be discussing theories of communication by Argyle and Tuckman. Argyles theories are for one to one communication whereas Tuckman’s theory is for group communication. Argyle and Tuckman are two well known theorists who have put forward theories about interpersonal communication. Michael argyle (1972) The communication Cycle. Argyle believed that interpersonal communication is like learning how to drive‚ a skill that can be developed. It involves building an
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In interpersonal communication there are many theories that are similar yet different in many ways. The theories can be combined to describe people and how those people interact and communicate with each other. Many of these theories help explain how people in society form impressions of others‚ how they maintain these impressions‚ why people interact with certain people in society‚ and how people will use these impressions that they have formed later on in life. These theories also help people
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