PROJECT “AN INFOTAINMENT CHANNEL” SUBJECT: INTODUCTION TO BUSINESS GROUP MEMBERS * MATEEN MAHMOOD BUTT BBA-FA09-072 * M. TAAHA EJAZ BBA-FA09-063 * SYED FAWAD BBA-FA09-138 * ADNAN REHMAT BBA-FA09-007 * ZAHID KHALIL BBA-FA09-153 * HUMAYUN KHALID BBA-FA09-090 CLASS/SECTION: BBA 12-A SUBMITTED TO: MADAM FUKAIHA KAKAKHEL. DATE: 19-12-2009
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CHAPTER 8: MARKETING CHANNELS CHAPTER 8: MARKETING CHANNELS Its Nature & Functions * Marketing channels are conduits used by the firm to distribute its products. * Marketing channels are human creations and they may be designed and structured to serve the needs of the user. * A marketing channel may be defined as a set of interdependent organization and individuals that facilitate the movement and transfer Functions of the Marketing Channels 1. They routinize
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Concept * Types of channel distribution * Channel Design * Functions * Cost Allocation * Advantages & Disadvantages * Case Study * Conclusion Bucklin Theory of Distribution Channel Structure 1966 “A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to consumption.” Our paper today focuses on the “appraisal of distribution channels‚ advertisement strategy
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Why do we buy the television we watch‚ the cars we drive‚ the food we eat‚ the clothes we wear and even the toothpaste we use? We buy them as a result of promotion Promotion is a form of persuasive communication‚ or getting others to do what you want them to do. Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization. To achieve desired sales results‚ entrepreneurs must consider
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Cartoon Channels on Television Cartoons were introduced for the first time on Television in 1950 with Jay Ward’s “Crusader Rabbit” in the US. The development of cartoons specifically for Television did not begin till 1960’s as feature films ruled the market‚ but by the 1970’s some of the best known cartoon series were developed. ‘Scooby Doo‚’ ‘The Flintstones‚’ ‘The Jetsons‚’ The Speed Buggy’ and ‘The Snorks’. The leading producers of the cartoon series were Hanna Barbera‚ Filmation and DIC.
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Corfu Channel Case United Kingdom Vs Albania 1946 Facts/ Background: The Corfu Channel case was the first contentious case heard by the International Court of Justice. The Corfu Channel Case (United Kingdom of Great Britain and Northern Ireland-Albania) arose from series incidents that occurred on October 22nd‚ 1946‚ in the Corfu Strait: First‚ the incidents started on 15 May 1946 when two Royal Navy ships‚ HMS Orion and HMS Superb‚ crossed the Corfu Channel following a prior inspection
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DISTRIBUTION DEFINITION A distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or a business user. IMPORTANCE OF DISTRIBUTION CHANNELS The main function of a distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence - important
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CHANNEL MANAGEMENT of SHAVING CREAM Vikalp Bhardwaj 12DM-165 Section-7 A channel is an organized network of agencies and institutions which‚ in combination‚ perform all the activities required to link producers with users to accomplish the marketing task. -(Bennett 1988). This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain. It can take many forms depending upon the requirements of the customer
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Effective Communication Paper Your name HCS/325 March 29‚ 2011 Instructor name Any organization large or small depends on the hard work of its employees to be successful. This is why communication is vital to the organization. With communication‚ employees can coordinate their efforts with other employees and managers to make their hard work seem almost effortless. One of the biggest reasons a company fails is ineffective communication among employees as well as supervisors
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Case Study The Channel Tunnel Mingyi Su Elvin Bayramov Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts Managing Change - Prof. Dr. Josef Mittmann May 26th‚ 2008 Content 1. Historical Context 2. Engineering 3. Organizational Transitions 4. Financial Developments 5. Case Study Answers • Historical Context • Engineering • Organizational Transitions • Financial Developments • Case Study: Answers Christoph
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