SOEL: School of English Language Launch Marketing Plan Table of Contents Page Executive Summary 2 Mission Statement 2 Situation analysis 3 Competition Analysis 3 SOEL Launch SWOT Analysis 4 Market Segmentation 4 Research 4 Target Segmentation 4 Conversation Strategy 6 Positioning 8 Unique Selling Position 9 Selected Marketing Strategy
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English for Specific Purpose Critical Review; “ESP Teaching: Reversal of Roles between ELT Teachers and Subject Specialists by Osama Khalifa Mohammed” Baiq Ilda Karwayu E1D 011 013 IV-A (Morning.Class) ENGLISH DEPARTMENT FACULTY OF TEACHING TRAINING AND EDUCATION MATARAM UNIVERSITY 2013 I. INTRODUCTION English for Specific Purpose (ESP)‚ nowadays‚ it is being discussed highly popular and even applied in a variety of learning institutions. If it is seen from the
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Manejo Mero An Introduction to Language Teaching Methodology and Activities Universidade Pedagógica Chimoio 2015 Alex Barbosa Jorge Amizana Maria Amade Salimo Egidio Mário Vasco Faera Joaquim Fernando Marques Mavuque Jossias Guenzi Noreste Jairosse Chinhanga Ofélia Hesioda Sande Tomé Manejo Mero An introduction to Language Teaching Methodology and Activities Universidade Pedagógica Chimoio 2015 Table of Contents 1. Introduction 4 2. Language Teaching Methodology and Activities 5 2
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The use of first language or second language (L1/L2) is still used in teaching English classroom as a Foreign Language. Actually‚ the term of using L1/L2 in EFL classes is ongoing debates in some occasion by looking some consideration between pro and contra of using L1/L2 in EFL classes. In any cases‚ the term of first language is the first language that the students got from their mother and they may continue to use it in the rest of their life and second language is a language that the students
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INTERACTIVE METHODS OF TEACHING FOREIGN LANGUAGES Oksana Siutkina (Kyiv‚ Ukraine) A wide variety of foreign language teaching methods developed in the 20th century. This fact strongly influenced the process of second language teaching and learning. Teachers choose the method that seems to them the most convenient and appropriate. However‚ it is a quite subjective and individual process. Basic teaching methods can be classified into the following categories: 1) structural methods: the grammar-translation
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Adult ESL Student Motivation for Participation in Advanced Language Learning A. LANE IGOUDIN‚ M.A.‚ PH.D. Published in 2008 by The CATESOL Journal‚ 20 (1)‚ 27-48. ADULT ESL STUDENT MOTIVATION FOR PARTICIPATION IN ADVANCED LANGUAGE LEARNING 1 Abstract In recent years‚ TESOL has called for the study of the social and cognitive factors that affect adult English learners’ participation in formal language learning. This research project investigated the motivational processes of 10 adult
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Teaching Sign Language to a Chimpanzee I. Introduction: Allen and Beatrice Gardner researched the extent to which another species may be able to use human language. Scholarly research may provide insight into limitations of the language barrier between animals and humans‚ but Allen and Beatrice decided to attempt to teach a human language to an animal to determine if a coalition could be made between language and various activities. Choosing an appropriate animal to conduct experiments on
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2 A framework for task-based language teaching Introduction and overview In the first section of this chapter‚ I introduce a framework for task-based language teaching. The framework defines and exemplifies the key elements in the model that underlies this book including real-world/target tasks‚ pedagogical tasks and enabling skills. The next section outlines a procedure for creating an integrated syllabus around the concept of the pedagogic task. The section that follows is devoted to materials
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learning to ride a bike or more complex phenomena such as; learning how to play chess‚ learning a language? Several learning theories attempted to answer these questions; behaviourist‚ cognitive‚ humanist and constructivist learning theories respectively. In the following lines we will try to outline principles of those theories and how constructivist learning theory can be applied to English Language Teaching domain. LEARNING; FROM DIFFERENT ASPECTS ‘The first coherent theory of learning was
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Four important visual aids teachers use with students to teach‚ learn‚ study‚ play and review knowledge in class for Language Teaching. The use of visual aids is important if a teacher really wants to do a great job‚ have more attractive classes and get better results from their students. Those aids are: the television which is entertaining and a good way for teaching‚ the radio a powerful appliance for improving the listening area‚ computers as a useful tool to study‚ and the video bins
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