B&D 9% share and Makita’s 50% share? 2. Describe buyer behavior of tradesmen. 2. Analyze the competitive situation 3.Choose the action the action plan on page 10 3. XM case Case Discussion Question 1. What is the value proposition of XM to different consumer segments? Who should be the primary target for XM? 2. What aspects need to be considered in pricing the radio receiver and subscription fee? What is the optimal price for monthly subscription? Assume a five-year lifetime for
Premium Sales Target market Marketing
Capsim Situational Analysis Capsim is the largest provider of business simulation software used by educators from various walks of life. I use their software named as Capstone to run an imaginary Censor manufacturing company. The reason to do this was to understand how business strategy is implemented in real world and how changes made to the strategy reflect to various parts of the company and thereby to the competitors and the industry. Logging In As I proceeded from registration to the Capstone
Premium Understanding Strategic management Perception
advantage. There products may add value to existing products. In the real world‚ people’s demands are increasing with the developing of the high-end products. So‚ developing or launching the high-end products will be better meet the customer needs. In Capsim‚ launch a new product in High End segment that meet customer’s buying criteria will increase the market share of the company. This new product will increase customer awareness
Premium Marketing Product management Economics
competitors in very similar positions‚ holding virtually equal market share. We will use indicators in the industry to help determine our position and build our marketing‚ production‚ R&D and financial strategy. The situation analysis‚ as outlined by Capsim‚ will help provide us with a picture of the current conditions of the market and how it will develop in the next 8 years (rounds). This analysis will include five elements; 1) Perceptual Map‚ 2) Industry Demand Analysis‚ 3) Capacity Analysis‚ 4) Margin
Premium Marketing Supply and demand Strategic management
Sirius XM’ broadcast content. Thus‚ Sirius XM’s can provide various channels to customers‚ such as news‚ sports‚ music‚ etc‚ which can attract a number of subscribers. 2. Most geographic area in the United States and Canada are under the clear reception provided by Sirius XM’s orbiting satellites. 3. Sirius XM already had the leading smartphone platforms‚ because it already published the app through Apple store. 4. The cost of company can be decrease contribute to the merger of Sirius and XM. To be
Premium Sirius XM Radio Oprah Winfrey Radio
Team: Strategies 1. Broad Cost Leader 2. Broad Differentiator 3. Niche Cost Leader (Low Technology) 4. Niche Differentiator (High Technology) 5. Cost Leader with Product Lifecycle Focus 6. Differentiator with Product Lifecycle Focus 12.1 Broad Cost Leader A Broad Cost Leader strategy maintains a presence in all segments of the market. The company will gain a competitive advantage by keeping R&D‚ production and material costs to a minimum‚ enabling the company to compete on the basis
Premium Marketing Brand management Bond
Capsim Team Strategy Report Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. We will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products with an affordable price‚ we can gain something that is beneficial for the company in the future‚ which is customers’ loyalty and awareness. We may change or modify our strategy for the
Premium Brand management Marketing Brand
This report discusses the case of XM Satellite Radio from the Harvard business school making an analysis on how to market the coming product of satellite radio and the business strategy to succeed in the industry. The report is divided in questions that help see the different aspects of the case and take a closer look at how to start this company. At the end recommendations are made on what is the best way to go with the business. Only one competitor: SIRUIS company in the car radio High
Premium Sirius XM Radio
Erie88 | Matei Birladeanu‚ Linda Du‚ Haley Kurylo‚ Scott Oakes‚ Victoria Wright | CAPSIM Strategy Meme#1 Erie88’s CAPSIM Strategy Memo #1 Vision Statement We aspire to be an industry leader. With innovation in our DNA‚ we strive to gain 50% plus of the market share in both high and low tech sectors by manufacturing cost-effective low tech products and by creating cutting-edge high tech products. Our customer centric approach in positioning products is key to achieving our healthy profit margin
Premium Innovation Social responsibility Technology
Metropolitan Avenue Makati City July 21‚ 2014 Prof. Nemencio Caludio Ph.D. Referee PLOS Biology Dear Dr. Caludio‚ I am Anna Karenina Arandia‚ a graduate of BS Biology at University of Santo Tomas. Together with the research group‚ we humbly present to you our thesis about parasites in freshwaters. As one of the leaders‚ I am submitting our thesis entitled “Prevalence of some parasitic agents affecting the gills of some cultured fishes in Sharkia‚ Damietta and Fayium governorates” for
Premium Fish Carp Shark