Lejla Skocic Lynch Comp 1 October 15‚ 2012 The karate kid: Sequel Outdoes the Original The Karate kid is a much loved classic. With a lasting tale of an underdog‚ it’s a dime-a-dozen genre. The 1984 original film still remains a classic‚ with outstanding acting and an amazing plot. It’s no wonder why once the original came out; it was a huge hit among people instantly becoming a favorite by many. Then in 2010 The karate Kid was remade‚ becoming a huge box office hit. It is unusual to say
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Sensor Industry As part of the sensor industry‚ The Flopping Fish Inc. is a technology based company that creates sensors for other businesses that can be utilized and in corporate in cameras‚ biometric devices‚ and labs. Our products allow us to enter into multiple and diverse arenas such as: genetics‚ power generation‚ and satellites. Corporate Background Information The Flopping Fish‚ Inc. was incorporated in Central Pennsylvania in 1995 through the separation of a sensor monopoly. The
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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Overview Sirius XM has unique strengths that they can apply to help foster their future success. The company offers their customers premium and exclusive broadcasting services which include the NFL‚ MLB‚ NASCAR‚ NBA‚ NHL‚ traffic‚ weather‚ and more. In conjunction with being able to offer premium and exclusive broadcasts‚ Sirius XM is not restricted in their content to the extreme that free radio stations are subjected to. Sirius XM has the advantage of operating in an industry where the high barriers
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Case Study 1) What is the value proposition of XM to different consumer segments? Who should be the primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences
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Sirius Xm (SIRI) Turnaround post 2007 merger Industry: * Prior to change: Sector: Consumer Services / Industry: Broadcasting - Radio * After change: Sector: Consumer Services / Industry: Broadcasting - Radio Challenge Years: Pre and Post 2007 (merger) •Introduction: * Sirius and XM‚ separate companies‚ began to compete in the satellite radio business in 2001 and 2002. Target market was car drivers and daily commuters who listened to their local radio stations that they preferred‚ but
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______________________________________________________________________________ XM Satellite Radio Competing in the New Digital World [pic] ______________________________________________________________________________ This case was written by Professor Michele Greenwald‚ Visiting Professor at HEC Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended
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English Composition is a class that is needed for all functions of life. Without comprehension of literature‚ language‚ and sentence formation‚ a person cannot go through the basic tasks of life. Most careers involve the handing in of a resume‚ and then proposals to follow. Not to mention persuasive schemes to convince your boss to follow a plan you have designed. Corresponding to far away loved ones‚ via hand-written or e-mail‚ means much more when it the language is passionate and bold. Written
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Dear Prospective Applicant: Writing the essay for a college application can be one of the more dreaded parts of the application process for students. Admission officers are painfully aware of that fact‚ and we answer many questions about the role and purpose of the essay: "How much does it count?"‚ "What should I write about?" and "How do I know if an experience is ’significant’ or not?" are common queries. Writer’s block often arises as you worry about offering a pithy snapshot of your life
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