Cirque du Soleil International Strategy SMO 641: Business Strategy Individual Case Project Navjot Singh October 16‚ 2014 Cirque Du Soleil has been a global leader in performing arts industry. It is based in Montreal‚ Canada and has been privately held since its inception till 2008. In 2008‚ Guy Laliberté sold a 20 percent share of the company to Dubai based partners. Innovation and creativity are the pillars of Cirque’s competitive advantage. Human capital forms an essential part as it
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Cirque Du Soleil INTRODUCTION Cirque Du Soleil is a unique and a classy mix of music‚ dance‚ and acrobatics that has reached from rags to riches through its live entertainment mesmerising people all over the world. Since its inception‚ it has travelled around the world exposing the audience to an alternate dimension of reality. Over the years‚ it added inventiveness to its shows‚ groomed its performers to unimaginable heights to display their best performances and built a strong brand name that
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Cirque du Soleil is the subject of this year’s selected case! Over the last 24 hours‚ the teams have been analyzing the entertainment company’s partnership with MGM casinos‚ while the Cirque looks to enter new markets at Tokyo Disney Resort‚ Macao and Dubai World. They will have to recommend a sustainable model that can be as profitable as its relationship with MGM Mirage. The following summary is officially made available to the public attending the presentations as of Saturday March 27 at 9:00am
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030 072 356 030 072 434 030 072 578 030 072 600 030 NAME Sohag Chakma M. Raashed Mahmud Sreezon Rahman Nahian Kabir Ashraf Uddin Ahmed Refath Islam Section: 03 Date of Submission: 19th June‚ 2011 Word Count: 978 1|Page Background Cirque du Soleil‚ innovator of category in live entertainment‚ was initiated from a group of street performers. It has a unique hybrid of music‚ dance‚ and acrobatics that mesmerized the people around the globe. Since its beginning‚ it has travelled around the
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HARVARD BUSINESS SCHOOL THOMAS J. DELONG V1NEETA VIJAYARAGHAVAN Cirque du Soleil Murielle Cantin arrastró sus maletas por el “lobby” del hotel. Este era uno de los mejores hoteles en Río‚ pero extrañaba su propia cama y su casa en Montreal‚ Canadá. Como directora de elenco del Cirque Du Soleil‚ Cantin estaba de gira durante semanas‚ e incluso meses‚ tratando de encontrar el talento más destacado‚ en los rincones más lejanos del globo. Algunos de sus asesores artísticos la estaban presionando
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Cirque du Soleil’s creative art form incorporates music and acrobatic performances to entertain people all over the world. Allowing employees the freedom and responsibility to be creative in their art and develop a brand that encourages customer loyalty is their business strategy. Cirque’s biggest problem is employees are given too much control over artistic development and input regarding the direction of the business. Artists frown upon customers’ feedback‚ however Cirque wants customers to
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such‚ rivalry is commonplace amongst traditional circuses where much of the competition is based on lowering ticket prices and production costs. However‚ the Porter’s Five Forces analysis on a traditional circus is not applicable when examining Cirque Du Soleil‚ which truly captures the essence of its slogan “We Reinvent the Circus.” Cirque has been a disruptive innovator in creating a new market for the circus industry by deviating from the boundaries of a traditional circus. At the time of the case
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wonderful acrobatic show that was based around the legendary band The Beatles. The show was mesmerizing and absolutely stunning‚ it in captured my heart and changed me forever. This show was called Love (CHANGE SLIDE) and was run by Cirque du Soleil. Cirque du Soleil is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ (CHANGE SLIDE) and located in the inner-city area of Saint-Michel‚ it was founded in
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rutile ore increased dramatically. Du Pont had developed its ilmenite chlorine process‚ a technology that processes at lower grade ores‚ and maintains a competitive advantage over other firms in the industry. Management currently reevaluated their capacity expansion strategy to see whether or not to expand or maintain their current market share. (b) Statement of Facts and Assumptions. We assumed sales of $100 million in 1972 based off of Exhibit 2’s dollar value of shipments. The tax
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Secondly‚ Du Bois’ The Litany of Atlanta is essential with depicting the environments and setting in Atlanta on the day of the Atlanta riots. These events led to the uneasiness within the community. Du Bois‚ himself‚ also resorted to buying a gun in order to protect his family in case of another event happening like this‚ in result to witnessing the Atlanta riot. This riot ultimately led Du Bois to creating an organization that protected the African American community later named the NAACP. In The
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