PR99 – Contemporary Public Relations Study Guide 1. All of the following are to be considered when making ethical decisions in public relations EXCEPT: * Ethical decisions are based on: the public interest‚ employer or client‚ * professional organization code of ethics and personal values. 2. Which demographic group is the largest consumer of television‚ magazines‚ books‚ and newspapers? * Baby Boomers 3. “Respecting all opinions and supporting the right of
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Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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D What are the various ways of communication on the internet?Introduction Internet is a connecting between two computers or more anywhere in the world via dedicated routers and server. The Internet provides various ways of communication depending on the users’ needs and requirements. When two computers or more are connected with the Internet‚ they can send and receive all kinds of information such as text‚ graphics‚ voice‚ video‚ and computer programs‚ this is what we called internet communication
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Practical Research Skills Portfolio of Evidence Social Media as News Source Table of Contents 1. Scope and Rationale p. 3 2.0 Research Problem p. 3 2.1 Concept Map p. 3 2.2 Questions p. 5 2. Search Plan p. 6 3.3 Search Activities p. 6 3.4 Publications p. 7 3. Operatonalisation p. 10 4.5 Operationalisation Scheme p. 10 4.6 Questions for interview
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our humanity. -Albert Einstein Ethics‚ Communication‚ & Social media Social media is a collection of user-driven‚ web-based technologies including blogs‚ social networks and video-sharing platforms. Together‚ these media have revolutionized the way we communicate and share information. Because of its relative newness‚ and its vast and continually evolving nature‚ social media presents as a complicated and multi-faceted issue. Social media sites are infinitely diverse‚ ranging from wikipedia
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THE BUILDING BLOCKS FOR NEW COMPANIES Introduction This paper describes the content of each construction block for a new company‚ a process that must be conducted prior to writing the business plan. In addition‚ it explains to new business developers how to present the paper. Objectives “Building Blocks” are a number of written assignments and research work whose result would enable the founding group to attain “expert” level in its business. Simultaneously‚ they will provide the group with the
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INTRODUCTION Communication can be defined as the exchange of ideas ‚information and feelings ‚both verbally and non verbally in order to achieve a goal ‚ where as organization communication is formal communication that takes place with in a workplace for the purpose of informing ‚enquiring or motivating . We are making this project on AA insurance which is nz basesd company as they are using face to face communication in their organisation . Before moving further here’s a little background
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New Heritage Doll Company 1. Describe and compare the business rationales for each of the two project proposals under consideration. Which do you feel is the more compelling? Project 1: Match My Doll Clothing Line Expansion Expand the successful Match My Doll Clothing Line to include matching all-season clothing for tween girls and their dolls. Pros: Current popularity will enable company to maintain premium prices. Company could take advantage of off-peak discounts offered by some suppliers
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Advertising in Relation to Social Media Social media in the last few years has exploded‚ catching the interest of businesses and people a like. Social media is clearly an effective way to communicate when millions of people are apart of it. But even as successful as social media sites like Facebook and LinkedIn are‚ marketing to such a diverse and wide audience can be challenging none the less. The ideas of identity and personalizing something that’s “yours”‚ are some tools that social media sites have
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Company Q and Social Responsibility EST1 Evaluation Company Q’s attitude toward social responsibility reflects a negative reputation on them as a corporation in their current community. The geographical location in a major metropolitan area should sustain the business with a solid consumer base and maintain reliance of current investors. However‚ they closed two stores in high crime areas for consistently losing profits‚ waning investor trust and damaging employee faith. The decision to close
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