is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores. Later‚ he would shut down
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decided to take a research job with what was then the Standard Oil Company (New Jersey) because it seemed like a good way to quickly broaden my experience. At the time I joined Jersey‚ I thought I would eventually be returning to academic life. That was 40 years ago‚ and I just never made the trip back to academia. One reason is that I found a company that both satisfied my curiosity and fulfilled my abiding interest in technology. I was able to work in a company committed to R&D‚ a place where I
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impact of newsroom changes and the rise of social media on the practice of media relations * Timothy E. Bajkiewicza‚ ‚ ‚ * Jeffrey J. Krausb‚ * Soo Yeon Hongc * a Broadcast Journalism‚ School of Mass Communications‚ Virginia Commonwealth University‚ 901 W. Main Street‚ Room 1149D‚ Richmond‚ VA 23284-2034‚ United States * b Public Relations‚ Virginia Community College System‚ United States * c Public Relations‚ School of Mass Communications‚ Virginia Commonwealth University‚ United
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Communication Challenges Rachel Naomi Remen‚ M.D.‚ is a master storyteller and a great observer of life; Remen said‚ “The most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our attention.... A loving silence often has far more power to heal and to connect than the most well-intentioned words.” Communication‚ gender and culture influence one another in many ways (Wood‚ 2008). People communicate either
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Essay New media vs. old media Examining the effects of social media on real-life relationships The effects of social media on real-life relationships Social media have become part of everyday life for people all over the world and is influencing society‚ individual persons and even interpersonal relationships. Social media are defined as “web-based services that allow individuals to construct a public or semi-public profile within a bounded system‚ articulate a list of other users
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MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx‚ 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications‚ the practice of public relations has never been of more value. In fact‚ “In the United States alone‚ public relations is a multibillion-dollar business practiced
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going through a huge change. Companies are advertising everything from cars to candy. It has been supported by O’Guin‚ Allen‚ and Semenik (2009) that manufacturers and companies are leaving no corners untouched to communicate regarding their products and services. Advertising could be defined as a paid medium to pass on the information from the manufacturer to the consumer through media in order to persuade them to use the product or service provided by the company (O’Guin‚ Allen and Semenik‚ 2009)
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The 21st century has proven to be an interesting period for businesses. With the invention of social media and the availability of information on-demand through the internet and mobile devices‚ businesses are constantly facing scrutiny from the public eye in regards to how they conduct themselves. Gone are the days of the 90’s when a business didn’t have to place much emphasis on their ethical responsibilities. Today however‚ a business must be very precise and careful in how it operates. Whether
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What challenges do you think the company faced in changing theculture? Every organization has a culture which is a set of beliefs‚ values andstandard that set the quality for how employees are to act‚ how work is to bedone‚ and what image to represent to the world.The Ritz-Carlton has a strong culture whereas others are less welldefined. Ritz-Carlton motto “We are Ladies and Gentlemen serving Ladiesand Gentlemen. According to Simon Cooper‚ the President and Chief Operating Officer of Ritz-Carlton
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Public Sphere By “the public sphere” we mean first of all a realm of our social life in which something approaching public opinion can be formed. Access is guaranteed to all citizens. A portion of the public sphere comes into being in every conversation in which private individuals assemble to form a public body. (Jürgen Habermas‚ Sara Lennox and Frank Lennox‚ 1964) The public sphere is an area in our social life where every individual can come together to freely discuss their opinions. Besides
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