Public relations have been regarded as an important tool in maintaining and enhancing the relationships between an organisation and its publics. There are different models of public relations that organisation adopt to reach mutual understandings between their publics or to demonstrate its organisational desire to its publics. Grunig and Hunt (1984) define the communication theory as a fundamental tool of enhancing and maintaining the relationship between an organisation and its publics‚ which can
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Introduction This article will discuss the advantages and disadvantages of sales force automation. Nowadays‚ salesperson in many companies have relied on top performers to keep competitive. That means a successful salesperson should take a special approach. Sales force automation is the system that contain the use of hardware and software to achieve automate the business tasks of sales and its also tie together functions‚ for example‚ sales tracking and expense reports. sales force automation also
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Derivatives Analysis Case 2: Williams Company 1. In July 2002‚ Williams faces a tough time. Williams engaged in many different types of energy activities‚ including the purchase‚ sale‚ transportation‚ transmission of energy-traded commodities (natural gas and liquids‚ crude oil‚ refined products‚ and electricity)‚ and exploration and refining. It also involved in the telecommunications service by running optical fiber throug old natural gas pipelines. The company grew impressively from its beginnings
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Integration of social media into Integrated Marketing Communications Introduction Social media marketing is finding its way to become a recent component of integrated communications mix. The appearance of social media platforms offers organisations an inexpensive way to create and implement marketing campaigns
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Understanding Public Relations New media technologies for Not for Profit organisations Part 2 Analyse‚ discuss and explain how effectively Lifeline Australia is using new media technologies to manage the reputation and image of the organization and its relation to the publics. New media technologies are a set of digital tools emerging in the end of 20th and the beginning of the 21st centuries‚ predominantly social media
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Group Assignment – HBC614B Company Auditing PART 1 THE INTERNATIONAL AUDITING STANDARDS BOARD AND ITS IMPORTANCE TO THE DEVELOPMENT OF AUDITING STANDARDS IN AUSTRALIA AND NEW ZEALAND The International Auditing and Assurance Standards Board (IAASB) is an independent standard setting body within the International Federation of Accountants (IFAC). Established in 1978‚ originally known as International Auditing Practices Committee (IAPC)‚ it changed its name to IAASB in early 2001 and was then
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TATA GROUP OF COMPANIES The Tata Group (Marathi: टाटा समूह) (Hindi: टाटा समूह) is a multinational conglomerate company headquartered in Mumbai‚ India. In terms of market capitalization and revenues‚ Tata Group is the largest private corporate group in India. It has interests in steel‚ automobiles‚ information technology‚ communication‚ power‚ tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations
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1. What are the Advantages & Disadvantages of a small and big company or organization? Big company advantages are : * Stronger Brand Recognition = Larger companies usually enjoy stronger brand recognition or awareness versus smaller ones. Brand recognition pertains to the percentage of people aware of a company’s brand name and products. Most large companies start out as smaller organizations. * Greater Human Resources = Larger companies usually have greater numbers of employees or
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1) To what extent is Naturis an entrepreneurial company? In 1988 Naturis was found as a joint venture between F&P Riso Gallo‚ a well-known ialien producer of rise and Puccinelli‚ which its field of competence is in the production of dehydrated vegetables. Naturis was perceived as a research oriented entreprise which was exploring potential opportunities with regards to the dehydration process. Naturis was set up through corporate venturing which includes the creation of a new business. In order
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