CHAPTER 1 INTRODUCTION In this research I have choose the company of Boulevard Restaurant. At here I will analyze their external environment and internal environment. Other than that I also have find out their STP (segmentation‚ position and target). The main reason I do this research it is because I want to know more the market situation at Miri and want to the how to do the marketing analysis. 1.1 Company background Mr Yong Wan Kiong‚ the head chef and owner of Boulevard Restaurant
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Political factors2.2. Economic factors2.3. Social factors2.4. Technological factors | 3-6 | 3.0 | SWOT Analysis3.1. Strengths3.2. Weaknesses3.3. Opportunities3.4. Threats | 7-9 | 4.0 | Marketing Objectives | 10 | 5.0 | Targeting and Positioning5.1. Targeting5.2. Positioning | 11-14 | 6.0 | Marketing Strategies6.1. Product 6.2. Price6.3. Place6.4. Promotion | 15-19 | 7.0 | Implementation and Control | 20-21 | 8.0 | Conclusion | 22 | 9.0 | References | 23 | 10.0 | Appendix | 24-27
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mark‚ and in order to grow the company needs to invest a lot more to move this product to the left side of the map and try to become a star. The competitor P&G has now made a market for the product‚ so the company has to try to become a strong brand‚ because now it has a really low market-share. So the aim of the firm is to have a growth objective to gain position and increase the sales. Otherwise the product would become a Dog and the best thing for the company would be divesting instead of building
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Marketing Task 1 Definition of marketing Marketing is about anticipating and identifying the wants and needs of a target market of consumers‚ then satisfying those needs in order to make a profit. Kotler (1991) Defined marketing as: ‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’. “Marketing is
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Relevance of the Marketing Concept as a Management Philosophy Prepared for: University Of Ulster Prepared by: Santosh Lama (B00623651) Date: 20/11/2014 Word count:- 2048 Table of Contents Executive summary Intoduction 2 3 Critical Analysis of Marketing Concept and its Relevance. 4 Marketing Concept 4 McDonald’s Implementation of Marketing Concept 5 McDonald’s Strategy Influence Its Business Structure 6 McDonald’s in China 6 McDonald’s in France 6 McDonald’s Strategy Influence Its External
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owners)‚ and investors (unions‚ real estate investment trusts‚ and pension plans). Remax ’ value proposition: World-class marketing‚ top-tier internet exposure‚ referrals from and exposure to the largest network of real estate agents in the world‚ and personal service and local market expertise are some of the most important value propositions of Remax. For example‚ Remax Company ’s website has the most comprehensive source of real estate information available on the internet. Whether you are searching
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Hardworking employees are always ready to work overtime‚ thereby eliminating wastage of resources needed to source for additional help or last minute hire. Also‚ its strategic location in Korea translates into some savings in labor cost compared to companies that operate in Japan and US. Samsung’s collocation of its main R&D facility and fab lines is estimated to have saved an average of 12% on fab construction costs. Living together at the Samsung’s primary campus‚ R&D and production engineers solve
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MARKETING According to Kotler & Armstrong (2008)‚ marketing is a social and managerial procedure by which people as a group or even individuals are being provided the things they needed and wanted through initiating and trading goods and values with other stated in the book written by Diola Z. & Tichepco E.‚ (2009) Miranda said that the major objectives of marketing‚ as a considered both social and economic process‚ are; (1) to meet the needs; (2) to satiate wants; and (3) to form new desires.
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• To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image‚ a clever commercial‚ a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning
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1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information‚ and describe your research strategy. (Points : 25) Question 2.2. (TCO C) Choose a specific brand (i.e.‚ Coke‚ Nike‚ McDonalds‚ etc.). Using this brand as an example‚ describe what makes this a unique brand that is easily
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