Week 10 Promotion The Promotion Mix • Advertising – – – – Can reach geographically disperse buyer masses Seller can repeat the message several times It is impersonal and one-way Could be costly in some media • Personal selling – – – – Implies personal interaction between two or more individuals Most efficient tool to create preferences‚ convictions and actions Allow creation of relationships Most costly promotional tool‚ requres long term commitment Fundamentals of Global Marketing © Juan
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Case 4-3: Portland Bus Company Situation: Richard Kaplan is a buyer of Materials Department at Portland Bus Company. Reports to David‚ director of Material Department Be responsible for sourcing fabricated metal components PBC was owned by Dawe Motors First use of reverse auctions assisted by Laura Henning‚ business consultant for Bothe US operations Approximately 290 components Involving 7 suppliers Current situation Total annual purchases were approximately $250‚ and about $60 million to
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Patents XYZ Research Co‚ (XYZ) came to our firm‚ requesting clarification on the accounting treatment for patents the company purchased. 1. FACTS The company possesses many patents and has historically expensed all of the costs associated with obtaining their patents. The company is unsure if any or all of its patent costs can be capitalized. The company is unsure if impairment testing should be done periodically on their patents. 2. ISSUES a) Should any costs related to
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0Chapter 10: Strategic Control and Corporate Governance * Organizations must have effective strategic controls if they are to successfully develop and implement their strategies. * This means having systems that allow the organization to effectively respond to environmental changes as well as balance and align the organization’s culture‚ rewards‚ and boundaries. * Overriding this is the goal of the firm’s owners (shareholders) and their elected representatives (board of directors)
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CASE STUDY Ford Motor Company Ford Motor Company‚ one of the world’s largest automotive manufacturers‚ has worked with Penske on several Six Sigma initiatives. As its lead logistics provider (LLP)‚ Penske’s quality team of associates are trained in Six Sigma practices and work closely with Ford to streamline operations and create and maintain a more centralized logistics network. Together‚ they uncovered several areas for real cost savings as a result of reducing inbound carrier discrepancies‚ eliminating
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Symone Reynolds Homework -Week 10 Case Study Your division is inconsideration for two investments‚ each of which requires an upfront expenditure of $25 million. You estimate that the cost of capital is 10% and that the investments will produce the following after tax cash flows (in millions of dollars): Year Project A Year Project A Project B 0 (25‚000‚000.00) PBP DPBP 1 5‚000‚000 20‚000‚000 1 5‚000‚000
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Human Resource Management Case Study: The Australian Cladding Company Question 1: ------------------------------------------------- What are the immediate and underlying problems facing ACC? Introduction In the case study‚ Jim Hackett (Jim) started the Australia Cladding Company (ACC) as the Managing Director in the year 1998‚ where new light weight and low cost house cladding product was created. From there‚ ACC grew rapidly and also supplied its products to other states and internationally
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AMERICAN CONNECTOR COMPANY CASE STUDY Q1 How serious is the threat of DJC to American Connector Company? Answer - The threat of DJC to American Connector Company is very high. Following are the reasons: Ø If DJC sets up manufacturing base in USA‚ as per the exhibit 7 and exhibit 8 the raw material cost for DJC in USA will drastically reduce. Current Raw material product and packaging cost is 14.89 which will reduce to 8.93 in USA.As the raw material cost is almost half of the total finished
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Bad PR Case Study Examples Perrier Recall 1) Problem Perrier‚ the largest US bottled water company (commanding 57% of US market)‚ voluntarily recalled its entire inventory in the US after tests showed the presence of the chemical benzene in small sample of bottles in North Carolina in 1990. The product was not pure and could also contain harmful substances more dangerous than tap water‚ creating a danger of product reputation collapse. Reports and statements were very inconsistent: FDA spokesperson
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Mearl oil company case review The case is about a manager environmental support system of Mearl Oil Company named Leslie Milne which noticed that there are serious potential environmental and health hazard problems in areas which industrial facilities were discharging wastewater into open ditches. According to this discovery‚ company made a memorandum of wastewater discharge‚ environment and health standard to all Mearl subsidiaries which were then called by Environmental Impact Targets (EITs)
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