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    The Collins Companies‚ was able to sustain the environment‚ communities and make a profit. By starting the JTS‚ Journey to sustainability in 1997‚ and creating team to work they main focus areas energy‚ waste and water. For the energy‚ the team were able to conserve energy and reduce the heat‚ also found new ways to capture the wasted energy and reuse it. For the product waste they are also able to find new ways to use‚ they has sander dust‚ wood chips waste as well purchasing glue. For the sander

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    Customer Equity

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    Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity

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    Ford Motor Company Case

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    Ford Motor Company Case 1. Does Ford have too much cash? 2. How does VEP work? 3. What are the alternatives for distributing cash? 4. What problems is the VEP plan designed to solve? 5. As a shareholder‚ how would you approve the VEP? Would you elect cash or stock? Q.1) Does Ford have too much cash? Exhibit 6‚ 8‚ and 9 (figures in $ millions) provides selected balance sheet items for Ford‚ General Motors‚ and DaimlerChrylser. The given information indicates that Ford carries the highest amount

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    Imc and Brand Building

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    IMC and brand building In this essay‚ the integrated marketing communication is discussed. Integrated marketing communicated plays an important part in the brand building process. Brand is the central of the IMC. And an effective IMC can help the business build the positive brand image. After introduce the relationship between IMC and brand building process‚ Bee&Flower are the example of brand building using IMC and get the great process. The advertising‚ the international marketing‚ and the sales

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    Building the team

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    Building the team M3:11 2.1 Explain what behaviours you have developed in order to maintain trust in your detachment. In order to main trust at the detachment I aim is to set aim example in the way I present myself and behave. . A good leader should possess characteristics that encourage the formation of a close knit‚ solid team. Many of these are my own natural and personal characteristics‚ but to some have to be learnt. I have been told that I have an approachable demeanour and I

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    Building a Leadership Brand

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    Building a Leadership Brand by Dave Ulrich and Norm Smallwood You want your leaders to be the kind of people who embody the promises your company makes to its customers. To build this capability‚ follow these five principles. Quick: What do the following firms have in common? General Electric‚ whose motto is “imagination at work‚” is a diversified company with $163 billion in annual revenue. It is famous for developing leaders who are dedicated to turning imaginative ideas into leading products

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    Customer Services

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    Can you provide a brief description of this organisation? (Please note you will not be marked on this; it is simply to provide your tutor with a brief outline.) Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation

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    Customer Satisfaction

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    requirement for the award of Bachelor degree of BUSINESS ADMINISTRATION During the academic year 2010-2011 SUBMITTED BY KAVITA.S.MISHRA 5TH SEMESTER Exam no.O7101009 INSTITUTE HEAD: COMPANY HEAD: Mr.B.B.Biradar Mr.Pradeep Department of HR Department Management studies

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    Fire in a Heritage Building‚ Kolkata A case study Background: Kolkata has been nicknamed the City of Palaces. This comes from the numerous palatial mansions built all over the city. Some of the major buildings of this period are well maintained and several buildings have been declared as heritage structures. Today‚ many of these structures are in various stages of decay. Conservation efforts are patchy and are often affected by problems of litigation‚ tenant troubles

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    As we explore the historic lifeline of the Massachusetts Bay Transportation Authority. We will briefly discuss the timeline and the history of the oldest transit system and its progression into its current state of today; we will assess the possibilities of the future of the organization‚ we’ll examine the negative performance of the organization and the impact of its failures and conclude with recommendations for improvements. In 1631‚ the birthplace of American mass transportation undeniably is

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