for P&G management team of the case: The Man Your Man Could Smell Like 18 September 2011 Discussion agenda • • Big Picture and how Old Spice campaign could influence it. What are those business goals? • • Old Spice marketing strategy – where to shoot? Product line – who is the next ‘product hero‘ after the body washes? • • Promotion and all about media and communication Answering key questions: • Why campaign is succesful? • Should Old Spice campaign be continued? •
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Portfolio Assessment Details Part A-i “Is Porsche Killing the Golden Goose? (Business Strategy)” Word count: 543 Part A-ii “Nike’s Core Competency: The Risky Business of Fairly Tales” Word count: 621 Part A-i Porsche Business Strategy In the luxury car industry that Porsche has developed for more than 100 years built a strong industry barrier for new comers‚ including the aspect of capital‚ technology‚ reputation and experiences. Recently‚ Porsche modified its business strategy from focused
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nationalities (BES intends to enter other European markets in the near future). II. The Problem. Sales Department should reach the targets and create a high-performing team. III. The Cast of Characters. Business Equipment and Systems (BES) – a company‚ based in Birmingham‚ England‚ sells fax machines‚ data projectors and slim plasma screens. Vanessa Bryant – former national Sales Manager in BES‚ now she moved to a senior management position. Nigel Fraser - replaced Vanessa Bryant in the position
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Currently in the United States‚ 44 million adults live in poverty. Poverty is defined for a single person as an income level below $10‚830 or less than $22‚050 for a family. The vast majority of the homeless are jobless individuals and families that cannot afford shelter. An astounding 700‚000 to 800‚000 Americans are homeless on a given night and 2.5 million to 3.5 million are homeless at some point during the year. 28 million employed Americans are considered to be at poverty level. About two-thirds
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Case: The Grayson Chemical Company Problems Macro The major problem presented in this case is that The Grayson Chemical Company is experiencing a decline in earning and sales. The board of directors of the company has brought in a new company president to help in turning things around for the company. The new president now faces the enormous task of returning the company into a growth path and profitability. Micro There are also micro-problems that emerge in this case that may hinder the
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Company Q The Achilles heel of most business is profit‚ the ability to keep up those margins and cut losses. Company Q’s bottom line was too shallow resulting in the closing of two stores. Both locations were in heavy metropolitan areas with high crime rates and poor neighborhoods. Such actions can have a ripple effect on the community‚ causing current issues to intensify while adding to unemployment. Poverty that already existed within the community will be more prevalent now. The increase
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Introduction- New Earth Mining is one of the largest producers of precious metals in America. The firms operations are primarily in America and Canada‚ but it has also made expansions in Australia and Chile regarding investments in gold exploration. New Earths balance sheet presents a large amount of cash‚ will further analysis showing a simple debt structure‚ and a reasonable leverage ratio with no risk of liquidity. New Earth has a strong financial position shown in basic accounting concepts which
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Case: The New Beetle 1) What are the Various Target Markets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the new Beetle to each group? a. Baby Boomers over 50‚ have nostalgia for the bug as this was most likely their first car and it will bring back fond memories of the past PRO’S: loyal following from their generation previously CONS: This demographic
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Question 6 : There are company Y practise the transparency while company X refuse to be transparent. Company Y has the transparency characteristics as it enforces equality from the controlling system‚ market selling process and also the processing product. Company Y usually practise transparency to the outsider such as consumers‚ regulators‚ banker ( investor ) and also supplier while the top manager used to practise initial transparency of company by telling and giving the detail
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One of the first mass market fragrances‚ Old Spice dates back to 1937. Its classic aftershave and cologne combination—with soap on a rope sometimes tossed in for good measure—was the classic Father’s Day gift for baby boomers to give‚ but was largely irrelevant by the time Procter & Gamble acquired the brand in 1990. P&G’s revitalization strategy was to abandon the old cologne business to focus on deodorants and other male grooming products. Facing tough competition from Unilever’s edgy
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